Director of MarketingLOVE CORN • Ho Ho Kus, NJ, US
Director of Marketing
LOVE CORN • Ho Ho Kus, NJ, US
Hace 15 días
Tipo de contrato
- A tiempo completo
Descripción del trabajoBuild digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation). Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (digital + shopper). Track and optimize ROI across retail media and digital spend. Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth). Leverage consumer insights and category data to guide strategy, content, and campaign optimization. A / B test campaigns and creative to constantly improve outcomes. Manage and mentor a small, high-performing team (community, content, design, & some agencies) Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns). Present digital & marketing updates to board and executive team. 812 years of digital marketing experience within food & beverage or CPG; startup / challenger brand experience preferred. Proven success in performance marketing, scaling ROAS-positive paid social / search, and managing CRM / retention programs. Experience leading Amazon, Instacart, and retail media marketing. Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities. Ability to translate digital campaigns into retail results (velocity, distribution growth, incremental displays). Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making. Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.
US Marketing Director
Location : Ho-Ho-Kus, NJ (Mon - Thur in office) Reports to : Co-Founder & CEO
About LOVE CORN
In life and in snacks, it's all about finding love in the simple things!
LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.
Founded in 2016 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.
Role Overview
We're looking for a US Marketing Director to lead LOVE CORN's digital-first marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail.
You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.
This role requires a hands-on digital leader - a strategist, storyteller, and performance optimizer rolled into one.
Key Responsibilities
Digital & Performance Marketing
- Own and scale LOVE CORN's digital ecosystem : website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
- Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
- Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
- Develop and execute a CRM / email / SMS strategy to nurture LOVE CORN's consumer database and build loyalty.
- Partner with eCommerce partners to optimize Amazon / Instacart / TikTok Shop marketing and maximize conversion.
Retail & Shopper Marketing (Digital-Forward)
Data, Insights & Analytics
Leadership & Collaboration
Qualifications
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Director Of Marketing • Ho Ho Kus, NJ, US
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