Director of Digital Marketing

A company is looking for a Director, Digital Marketing Programs to lead marketing strategies and execution in North America.

Key Responsibilities

Lead the vision and operational model of the North America Regional Demand Centre with a focus on digital-first strategies

Define and report on KPIs to evaluate omni-channel campaign performance and drive optimization

Lead and develop a team of marketers, fostering innovation in digital and omni-channel demand generation

Qualifications

Bachelor's degree in Business, Marketing, or related field required; MBA preferred

10+ years of B2B marketing experience with a strong emphasis on digital marketing and demand generation

Proven success in leading omni-channel campaigns that delivered measurable pipeline results

Experience managing multi-functional marketing teams and a deep understanding of digital platforms and marketing automation

Knowledge of enterprise IT solutions (security, networking, cloud, SaaS) is preferred