Marketing Manager

Job Details

Job Location

New Rochelle - New Rochelle, NY

Position Type

Full Time

Education Level

4 Year Degree

Salary Range

$64350.00 - $67000.00 Salary / year

Description

Position Summary

Iona University seeks a motivated and detail-oriented Marketing Manager to join its University Marketing & Communications team.

The Marketing Manager supports the university's mission by developing, executing and tracking integrated marketing and advertising efforts that promote institutional brand awareness, drive enrollment and enhance campus engagement. This position manages day-to-day marketing operations, coordinates with external vendors and internal stakeholders and provides leadership to student interns.

Working under the direction of the Senior Director of Marketing and in close partnership with the university's Graphic Designer, this role supports the coordination and production of creative projects, ensuring that all materials align with institutional brand standards, messaging, and strategic priorities.

The ideal candidate is organized, detail-oriented, and enthusiastic about both strategy and execution, able to balance multiple projects and deadlines in a fast-paced, collaborative environment.

Responsibilities

Marketing Campaigns, Advertising, and Creative Support

• Coordinate creative assets and production with external vendors for digital, print, video and outdoor advertising.
• Partner with the Graphic Designer to gather project details, copy and visual content for campaign deliverables.
• Maintain a detailed log of creative rotations and placements by media vehicle.
• Monitor and analyze web traffic and campaign performance; report results weekly and recommend optimizations.
• Evaluate new advertising and sponsorship opportunities to expand reach and visibility.
• Assist in the development, scheduling and execution of marketing campaigns to support :

Undergraduate recruitment (open houses, campus tours, applications, yield events)

Financial Administration

Merchandise and Branding

Team Leadership and Student Intern Supervision

Competitive audits and benchmarking

Collaboration and Project Coordination

Qualifications

Qualifications

Required Qualifications

Preferred Qualifications

About Iona University / EEO language

Founded in 1940, Iona University is a master's-granting private, Catholic, coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers. Iona's 45-acre New Rochelle campus and 28-acre Bronxville campus are just 20 miles north of Midtown Manhattan. With a total enrollment of nearly 4,000 students and an alumni base of more than 50,000 around the world, Iona is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona is highly accredited, offering undergraduate degrees in liberal arts, science and business administration, as well as Master of Arts, Master of Science and Master of Business Administration degrees and numerous advanced certificate programs. Iona students enjoy small class sizes, engaged professors and a wide array of academic programs across theSchool of Arts & Science;LaPenta School of Business;NewYork-Presbyterian Iona School of Health Sciences; andHynes Institute for Entrepreneurship & Innovation. Iona also continues to be recognized in prestigious national rankings. Most recently for 2025, Iona has been named one of the nation's best colleges by The Princeton Review, The Wall Street Journal, Forbes and others. Additionally, U.S. News & World Report recognized Iona as one of top colleges for social mobility in the country, while Georgetown University's Center on Education and the Workforce (CEW) ranked an Iona degree in the top 5 percent nationally for long-term return on investment.Iona's LaPenta School of Business, meanwhile,is also accredited by AACSB International, a recognition awarded to just 6 percent of business schools worldwide.

Iona offers a comprehensive benefits package to all full-time employees that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off. For more information on our benefits and working at Iona visit the Human Resources section of our website.

Iona University values and celebrates diversity and is committed to providing a welcoming and inclusive environment for all of our employees and does not tolerate discrimination based on any legally protected characteristic under applicable federal, state, or local laws. As an equal opportunity employer, Iona University encourages applications from qualified candidates who reflect the wider world in which we live.