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Associate Product Marketing Manager

Associate Product Marketing Manager

Minnesota StaffingCircle Pines, MN, US
3 days ago
Job type
  • Full-time
Job description

Associate Product Marketing Manager

Thank you for your interest in becoming part of the team at Legrand! The Assoc. Product Marketing Manager works with Product Marketing Manager to drive brand identity, strategy, positioning, messaging, and competitive differentiation, as well as leading sales enablement efforts and collaborating on marketing activities across multiple Legrand AV brands. The Assoc. Product Marketing Manager understands our customers, markets, applications, and competitors, using strategic insights and market data to drive the development of positioning and messaging that resonates with buyers. This helps empower our sales channels to be successful. In collaboration with the marketing team, the manager will develop content, tools, and collateral that drive demand. Asso. Product Marketing Manager has the ability to clearly present our product's value proposition in a way that resonates with customers and clearly articulates how we solve their problems.

Duties and Responsibilities

Manage, Strategize, and Collaborate on Product Roadmap

  • Analyze Market Opportunities
  • Identify Trends & Derive Insights
  • Develop Value Propositions & Positioning
  • Create Marketing Plans
  • Develop External Content & Tools
  • Manage Product Web Content
  • Support Events Strategy
  • Monitor Competitor Trends
  • Collaborate Across Teams

Enable the Sales Team

  • Help develop Sales Tools & Content
  • Collaborate with Sales Teams
  • Develop Training Materials
  • Manage Product Lifecycle Communications
  • Job Requirements

    Essential Knowledge, Skills and Abilities Required :

  • Analytical skills
  • Aptitude to interact with customers and sales team
  • Understanding of marketing tools and methodologies
  • Strong storytelling skills
  • Strong communication, collaboration, and consensus-building skills
  • Project management
  • Excellent verbal, written & presentation communication skills
  • Strong listening skills
  • Attention to detail
  • High degree of professionalism
  • Minimum Education and Experience Required :

  • Bachelor's degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience.
  • Working Conditions / Physical Demands

    While performing the duties of this job, the employee will periodically be required to stand for the majority of the working day at trade shows. As required for trade show set-up, the employee must be able to reach above shoulder level, reach below knee level, bend, stoop, squat / kneel, climb; and lift, push or pull 25 lbs. Also required to make coordinated movements of the fingers for using a keyboard. General office environment May require regular ground travel within local metropolitan area Long-distance or air travel as needed - not to exceed 20% travel

    The expected salary range for this position is $60,000 - $70,000 annually. The offered compensation may vary based on factors including but not limited to level of experience, certifications / education, training, and work location. This position is eligible for variable incentive pay based on company performance. Legrand offers eligible employees a comprehensive benefit program.

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    Product Marketing Manager • Circle Pines, MN, US

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