Senior Product Marketing Manager

Senior Product Marketing Manager

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world's most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow's challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Position Summary

Arcesium is seeking a talented Senior Product Marketing Manager to join our Marketing team. This role is crucial in supporting the execution and implementation of the company's product marketing function. As the Senior Product Marketing Manager, you will enable go-to-market and growth strategies across sales, marketing, product, and client engagement within the B2B FinTech sector for Arcesium's top segment clients.

Responsibilities

• Go to Market Strategy : Help execute strategic marketing plan and GTM strategy for top segments / prospects; assess market landscape, trends and opportunities, and identify segment priorities / big bets to refine the strategic focus.
• Sales Enablement : Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from other marketing initiatives to drive awareness, conversion, and expansion.
• Content Creation : Create high volumes of compelling marketing collateral that simplifies a complex topic, surfacing key business challenges, driving awareness and interest with target segments. Content could include slides, case studies, product one-pagers, technical articles, and whitepapers that resonate with our B2B audience.
• Market Research : Contribute to competitive analysis, industry research, and customer insights to help refine our marketing strategies. Develop deep expertise about our key segments developing the knowledge required to build targeted positioning and messaging. Understand, document, and maintain Arcesium's segment target buyer personas and ideal customer profiles.
• Data Analysis : Assist in collecting and analyzing data to assess the performance of product marketing initiatives and identify areas for improvement. Provide segment insights and guidance that inform our demand generation, customer journeys, thought leadership efforts, and other key initiatives / areas.
• Enterprise Alignment : Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect's interactions and conference materials. Work with our partners to help develop and bring Arcesium solutions to market.
• Collaborative Projects : Work closely with the marketing team on various projects, gaining hands-on experience in various aspects of B2B marketing.

Qualifications

The expected annual base salary for this position is $150,000.00-$190,000.00. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Remote eligible states include : NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA

Arcesium's Personal Data Privacy Notice for Candidates is linked here.

Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just a legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from extraordinarily well qualified individuals having a wide range of backgrounds and personal characteristics.