Product Marketing Manager, GTM

Job Title

This job identifies issues and recommends best practices based on specialized expertise, leading functional projects that enhance product positioning. They collaborate with teams to analyze business trends and develop compelling messaging that resonates with target audiences. This role contributes to process improvements within the product marketing function, ensuring effective communication of product value.

Essential Responsibilities :

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Expected Qualifications :

Preferred Qualification :

Leadership & Collaboration :

Analytical & Strategic Thinking :

Communication & Execution :

Self-Starter & Growth Mindset :

Additional Requirements :

PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this position may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits.

The U.S. national annual pay range for this role $144,000-$171,000.