Director of Sales (Port St Lucie)

DIRECTOR OF SALES AKEL HOMES

Full-Time | On-Site | Port Saint Lucie

SUMMARY

Akel Homes is a privately-owned, South Florida-based homebuilder with over 35 years of experience designing and building award-winning residential communities. From Palm Beach to Port St. Lucie, we specialize in creating premium, lifestyle-driven homes with innovative designs, high-quality construction, and a personal touch. Guided by our values of trust, integrity, and customer-first service, we are committed to delivering not just homes, but lasting communities where families can build a life they love.

Akel Homes is seeking a Director of Sales to lead our flagship Sundance master-planned community in Port St. Lucie. With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years, this is a career-defining opportunity to shape and direct sales for one of Floridas largest and most dynamic residential communities. The Director of Sales will drive sales performance, coach and develop a team of new home sales professionals, and partner closely with leadership across Marketing, Operations, and Land to ensure a world-class homebuying experience while achieving long-term growth targets.

DUTIES AND RESPONSIBILITIES

• Sales Leadership Lead the sales team to achieve and exceed established goals for the Sundance master-planned community.
• Sales Strategy Develop and execute an annual plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast.
• Culture Foster a high-performance sales culture that reflects Akel Homes core values of quality, integrity, and customer-first service.
• Talent Acquisition & Retention Recruit, hire, and retain top-performing sales counselors with new home sales experience.
• Talent Management Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly.
• Talent Development Provide consistent coaching, training, and mentorship to sales counselors and managers, including B2B strategies targeting Realtors.
• Realtor Relations Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales.
• Territory Management Establish Defined Sales Areas (DSAs) and assign community-specific quotas to ensure coverage and accountability.
• Model & Sales Center Standards Inspect model homes and sales centers regularly to ensure they are presentation-ready and aligned with Akels brand standards.
• Team Development Lead sales meetings, workshops, and training sessions to energize and upskill the team.
• Marketing Collaboration Collaborate on campaigns, events, and Realtor outreach to maximize community exposure.
• Cross-Functional Alignment Partner with Operations, Finance, and Land to align pricing, incentives, and strategies with business objectives.
• Data & Market Analysis Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage.
• CRM Utilization Ensure accurate and consistent use of CRM systems (HubSpot or equivalent) for pipeline management and reporting.
• Process Improvement Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies.

EXPERIENCE AND SKILLS

Required Qualifications

Preferred Qualifications

WORK ENVIRONMENT

WHY AKEL HOMES?

BENEFITS & PERKS