Digital Marketing Manager

Job Details

Job Location

Pinkbox Doughnuts Shared Services - Las Vegas, NV

Position Type

Full Time

Education Level

4 Year Degree

Job Shift

Any

Job Category

Marketing

Description

About The Company

Pinkbox Doughnuts isn't your old-school bakery. 70+ Insta-worthy, made-from-scratch flavors are available daily including our iconic Pinky & Pooh doughnuts! Our signature coffee menu is on point too and rotates frequently alongside the sweets to keep things fresh. With 13 shops across Vegas and St. George, Utah, locals can access premium doughnuts for delivery, catering and drive-thru with ease! It's easy to see why tourists also flock to the viral shop, especially since we've been voted "Best Doughnuts in Vegas" year after year. Coming soon to Boulder City & Salt Lake City, UT!

About The Role

We are looking for a creative and performance-driven Digital Marketing Manager to lead the digital strategy for our portfolio of hospitality and restaurant brands. This role will oversee all online marketing efforts to build brand awareness, increase guest engagement, drive reservations, and support local store marketing initiatives. The ideal candidate can work remote or in-office and will bring strong experience managing campaigns across multi-unit and multi-market operations.

Key Responsibilities :

• Develop and execute digital marketing campaigns across all brands, including paid social, Google Ads, display, retargeting, email, and SMS
• Manage and optimize brand websites, ensuring content is up to date, SEO-optimized, and mobile-friendly
• Own the social media strategy across platforms (Instagram, Facebook, TikTok, etc.) to build brand presence and community engagement
• Coordinate with operations, culinary, and creative teams to promote seasonal menus, promotions, events, and openings
• Oversee email marketing strategy, including CRM segmentation, campaign planning, and performance tracking
• Monitor online reviews (Yelp, Google, TripAdvisor) and manage reputation strategy in collaboration with location managers
• Analyze and report on campaign performance, website traffic, and ROI using tools like Google Analytics, Meta Business Suite, and others
• Work with influencers and content creators to support local and national campaigns
• Stay current on hospitality and food & beverage trends, digital innovations, and competitor strategies

Qualifications

Physical Requirements & Work Environment

This position requires sitting and standing associated with a normal office environment. Prolonged periods of sitting at a desk and working on the computer will occur. This description is intended to provide only basic guidelines for meeting job requirements. Must be able to handle several telephone contacts and emails daily, and frequent pre-scheduled face-to-face interactions with employees. Responsibilities, skills, and working conditions may change as needs evolve.