Social Media Specialist

Job Description

Job Description

Planet DDS is a leading provider of a platform of cloud-based solutions that empowers growth-minded dental businesses. Now serving over 13,000 practices and 118,000 customers in North America, Planet DDS delivers a comprehensive suite of solutions, including Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Planet DDS is dedicated to enabling dental support organizations (DSOs) and groups to grow and thrive with technology that delivers seamless integrations, improved workflows, and future-proof scalability.

The Social Media Specialist will own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. You’ll work closely within the Marketing team : Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.

Job Duties :

• Develop and execute compelling social media content, from concept to publishing, across LinkedIn, Meta, Instagram, TikTok, and other relevant platforms, representing both the Planet DDS brand and select executives.
• Produce multimedia content (images, short videos, carousels) using tools like Canva or similar.
• Craft posts that not only follow brand voice and style standards but also carry Planet DDS strategic messaging as the throughline.
• Execute organic social media campaigns to support product launches, events, and marketing initiatives.
• Partner with other members of the Marketing team to ensure social content supports broader growth marketing, product marketing, and brand team goals.
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Proactively engage with relevant industry communities, partners, and influencers to expand reach.
• Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights.
• Test and optimize content for maximum engagement and ROI.
• Maintain awareness of dental industry trends and competitor activities to keep content relevant and competitive.

Skills & Qualifications :

PLANET DDS CORE IDEOLOGY

Mission :

Dental software is broken. We aim to fix it.

Vision :

To be the first choice for growth-minded dental businesses.

How do we get there?

To encourage measurable progress toward our vision and make the best decisions on behalf of employees and customers, we adopted a set of common values :

Collaborative – Working independently and across teams, we create scalable solutions to enable company growth

Empathetic – We are educated on the experience of our customers and feel vested in their success

Accountable – We feel ownership for the quality of our work and take pride in the positive outcomes

Trustworthy – We operate with integrity and honest, making promises we know that we can keep

Ambitious – We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders

An Equal Opportunity Employer – Including Disability / Veterans

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