Media Negotiating & Buying Specialist
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes : people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next : our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
What You'll Do
Media Negotiating & Buying 25%
- Lead RFP creation and review of partners / site responses, compiles proposal analysis and drive partner negotiations
- Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Ensures collaboration with key partners during planning process, including Partners, Creative Agencies, and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
- Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
- Collaborate with Horizon Next Paid Social team to monitor, manage, and optimize activations across Facebook, Twitter, and other relevant social environments
Digital Media Strategy 10%
Collaborate with assistant planners, senior planners, and supervisors for strategy and plan developmentEmploy Horizon Next's suite of planning, evaluation, and buying tools for application / analysis into competitive landscape, target digital consumption support, plan development, and reportingParticipate in team brainstorms to kick off plan and consideration set developmentMonitor trends, tools, opportunities, and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teamsCreate and present media specific documents such as media plans, objectives, and strategies decks, and other related functionsCampaign Management & Execution 15%
Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixelsIssue specs documents and ensure all materials are received from creative agencyOversee creation of campaign post launch information such as screenshots, links, and placement information to demonstrate proof of placement for clientsWork alongside assistant on post campaign reconciliation and billingReporting & Analysis 30%
Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challengesParse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implicationsCollaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accountsResponsible for providing data for dashboards / Excel trackers, as needed by account, ensuring accuracy and validity of data shownRelationship Management 10%
Collaborate with Senior Planner and Supervisor to identify problems and recommend solutionsKeep Senior Planner and Supervisor updated on the status and timing of deliverablesEngage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, OperationsApply knowledge of current / previous clients' specific business and industry to enhance and further relationshipsMentorship 10%
Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)Who You Are
A strong writer and presenterA left and right brain thinker a data-powered strategistAn independent worker with strong time management and organization skillsA problem solver with foresight and the ability to develop creative solutionsDetail oriented with commitment to follow throughNimble and flexible to succeed in a fast-paced environmentA strong team player, willing to roll up your sleevesInterested in the digital landscape and a desire to innovate and keep up with trendsA supporter of and advocate for diversity, equity, and inclusionPreferred Skills & Experience
1+ years previous digital media experienceBasic knowledge of advanced analytics and performance mediaFamiliarity with marketing principles, analytics, and conceptsSkilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning processExperience with third party ad serversFamiliarity with biddable channels and partner directThis role does not require certificates, licenses, or registrations.
This role does not require any physical activity.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range $64,350.00 - $80,000.00. A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.