Dir Global Commercial Brand Partnerships

BBC Studios

Bold. British. Creative : thats BBC Studios. Combining the strengths of the UKs most-awarded productioncompany with a world-class distributor we fund create distribute and commercialize world-class content for theBBC and other UK and international companies. Our aim is to inspire audiences around the globe with qualitycontent that informs educates and entertains and to strengthen the BBC our partners and wider industry bothcreatively and financially. We seek to be the best British content company in the world; a first-choice partner andemployer where everyone can flourish and do their best work.

Brands & Licensing

Brands & Licensing is responsible for developing and deepening fan engagement to commercialize our IP content. This includes exploring digital growth opportunities for the business looking at innovative licensing models and driving value from BBC Studios world-famous brands such as Doctor Who Bluey Top Gear Strictly Come Dancing / Dancing With The Stars and BBC Earth. We run global businesses from live events to merchandise through to music and magazine publishing. We are right at the heart of helping BBC Studios identify opportunities for growth and future proof its success through scaling digital business models such as social media monetization and gaming through our new business division to identify the business models of the future. On top of that we are the center of global data and do world class marketing to ensure BBC Studios brands generate fame globally.

We really understand the business we are in and know how to drive impact and growth through smart and innovative partnerships. We live and breathe as one cohesive team with great spirit and an inclusive approach to everything we do that draws our the best of each of us. Welcome to Brands & Licensing!

Job Purpose

We are seeking a dynamic and strategic Global Commercial Partnerships Director to lead the development and execution of high-impact brand partnerships that drive revenue expand market reach and enhance brand value. This role will be responsible for identifying negotiating and managing strategic alliances across various industries while coordinating efforts with other external stakeholders.

Key Responsibilities and Accountabilities

• Develop a strategy for leveraging high-yield promotional brand partnerships across a multitude of relevant categories tied to the core values of our IP.
• Identify aspirational brand partners including high-end fashion collaborators that surprise and delight while keeping brand equity high
• Create compelling marketing campaigns that authentically extend BBCS brands and cater to those fandoms
• Lead negotiations and structure deals that enhance brand equity drive revenue and meet other KPIs including brand awareness measures.
• Collaborate with licensing marketing digital social ad sales creative regional partnerships teams legal teams to ensure alignment and successful execution of partnerships.
• Manage ongoing partner relationships including performance tracking renewals and expansion opportunities.
• Monitor industry trends and competitor activity to identify new partnership opportunities and stay ahead of market shifts.
• Represent the company at entertainment trade shows brand summits and partner events.
• Coordinate efforts with external stakeholders ensuring strategic alignment and avoiding conflict.

Knowledge Skills Training and Experience

Compensation

The anticipated annual base salary for this position is $160k 15% bonus. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and geographic location of the position.

Benefits and Perks

About the BBC

We dont focus simply on what we do we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individuals unique contribution enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC whether thats to contribute to our programming or our wide range of non-production roles. The more diverse our workforce the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals regardless of age gender ethnicity disability sexual orientation gender identity socio-economic background religion and / or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise.

Required Experience :

Exec

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full Time

Experience : years

Vacancy : 1