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Marketing & Media Specialist
Marketing & Media SpecialistStevens Transport • Dallas, TX, US
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Marketing & Media Specialist

Marketing & Media Specialist

Stevens Transport • Dallas, TX, US
3 days ago
Job type
  • Full-time
Job description

Overview

Marketing & Media Specialist role at Stevens Transport. We are seeking a creative storyteller responsible for managing a corporate presence in marketing, social media, and print campaigns. As in-house content creator, you will take conceptual direction and craft ideas and experiences that engage our audiences at every turn.

Key Responsibilities

  • Spearheading a tailored social media strategy that tells the Stevens Transport story, maximizes brand exposure, and engages existing employees as well as our online community
  • Scheduling marketing calendar posts across multiple channels (LinkedIn, Twitter, Facebook, Instagram, Vimeo, YouTube, etc.)
  • Creating social media campaigns with calls-to-action that support recruiting efforts and help generate leads
  • Writing original but relevant social copy for press releases and corporate newsletters
  • Monitoring industry trends and competitor activity
  • Overseeing the entire portfolio of creative assets (master templates, print, web, email, advertising, PowerPoints, photography, videos, etc.) to support marketing and business objectives
  • Responding quickly to proof modifications and new project requests
  • Analyzing social media metrics and growth of outreach / campaigns on a weekly basis

Qualifications

Minimum Qualifications

  • Bachelor's degree and experience leading social media accounts on behalf of a business
  • Strong, compelling writing is a requirement
  • Well-versed on all relevant and emerging social media platforms
  • Experience developing high impact social media marketing
  • Experience with services such as MailChimp, Hootsuite, Creator Studio, etc.
  • Ability to analyze project requirements and provide accurate turnaround timelines
  • Must be able to fulfill a high volume of daily requests while also developing long-term projects
  • Preferred Qualifications

  • An energetic, flexible, and approachable work style; works well under pressure and is capable of remaining calm and focused despite rapidly changing priorities / competing deadlines
  • An understanding of how to draw insights from social media measurements
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, Premier)
  • Former Agency Experience a plus
  • 5 years Marketing Management experience
  • Budgeting
  • Skills And Abilities

  • Marketing Campaigns
  • Branding
  • Social Media
  • Video Media
  • Print Media
  • Media Planning
  • Project Management – Planning, Tools & Methodology
  • Budgeting – Project, Resource & Divisional
  • CRM – Hubspot, Mailchimp, Salesforce
  • SEO
  • Analytics & Insights – Google, LinkedIn, General Marketing Data
  • LinkedIn Marketing
  • Content Writing
  • Communication – Written & Verbal
  • Work Experience

  • 5 Years in Corporate Marketing
  • Workshift

    M-F (Day) (United States of America)

    Education

    In compliance with Federal and State equal employment opportunity laws, qualified candidates are considered for all positions without regard to race, color, religion, sex, national origin, age, marital status, veteran status, non-job-related disability, or any other protected group status.

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    Media Specialist • Dallas, TX, US

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