Digital Marketing Specialist - Health Plan

Are you looking for a career that offers both purpose and the opportunity for growth? Parkland Community Health Plan (PCHP) is a proud member of the Parkland Health family.  PCHP is a Medicaid Managed Care Organization servicing Texas Medicaid and CHIP in the Dallas Service Area.  PCHP works to fulfill of our mission by empowering members to live healthier lives.  By joining PCHP, you become part of a team focused on innovation, person-centered care, and fostering stronger communities. As we continue to expand our services, we offer opportunities for you to grow in your career while making a meaningful impact. Join us and work alongside a talented team where healthcare is more than just a job—it’s a passion to serve and improve lives every day.

Primary Purpose

Parkland Community Health Plan’s (PCHP’s) Digital Marketing Specialist is responsible for digital marketing from strategy development through execution either in-house or through working with agency partners. This person must be well versed in current digital platforms – SEO, PPC, email, digital media, social media, website – and able to create integrated plans in coordination with offline media. In addition to the day-to-day responsibilities, this position is responsible for ensuring digital content meets all Centers for Medicare and Medicaid Services (CMS), Texas Department of Insurance (TDI) and State of Texas Health and Human Services Commission (HHSC) guidelines.

Minimum Specifications

Education

• Bachelor's Degree in marketing, digital marketing, or related field.

Experience

Equivalent Education and / or Experience

Skills or Special Abilities

Responsibilities

Job Accountabilities

Parkland Community Health Plan (PCHP) prohibits discrimination based on age (40 or over), race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, national origin, marital status, political belief, or veteran status.