Digital Marketing Manager
Calpion / Plutus HealthAddison, TX, US15 days ago
Job type
- Full-time
Job descriptionDevelop data-driven inbound and outbound marketing campaigns to generate high-quality leads. Implement and optimize marketing automation workflows to nurture leads and enhance conversion rates. Leverage paid advertising (Google Ads, LinkedIn Ads, etc.) and retargeting campaigns to drive engagement. Collaborate with the sales team to align marketing efforts with revenue goals and ensure a seamless lead handoff. Develop and oversee the content marketing strategy, including blogs, case studies, whitepapers, and thought leadership pieces. Ensure consistent brand messaging across all digital platforms, including the website, social media, and email campaigns. Manage social media presence, engagement strategies, and influencer partnerships to enhance brand credibility. Utilize Google Analytics, CRM platforms, and marketing dashboards to track campaign performance. Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. Continuously test and optimize digital marketing campaigns based on performance insights and customer behavior. Provide regular reports and insights to leadership on digital marketing effectiveness and opportunities for improvement. Work closely with sales, product, and customer success teams to align marketing strategies with business goals. Lead and mentor a team of digital marketers, content creators, and external agencies to execute campaigns effectively. Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact. Bachelors degree in Marketing, Business, Communications, or a related field (Masters preferred). 8+ years of experience in digital marketing, with a strong focus on lead generation, SEO, paid media, and marketing automation. Proven experience in the healthcare, SaaS, or technology industry is a plus. Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), CRM platforms (HubSpot, Salesforce), and marketing automation tools. Strong analytical skills with the ability to interpret data, measure performance, and optimize strategies accordingly. Excellent leadership, communication, and project management skills. Ability to thrive in a fast-paced, growth-oriented environment. Be part of a rapidly growing, innovative company shaping the future of healthcare revenue cycle management. Lead impactful digital marketing initiatives that drive business success. Work in a collaborative, dynamic environment with opportunities for career growth and professional development.
Job Description
Job Description
Salary :
About Plutus Health Inc.
Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups,
and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.
Key Responsibilities
Digital Marketing Strategy & Execution
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
- Oversee SEO, SEM, PPC, email marketing, content marketing, and social media strategies to increase brand visibility and lead generation.
- Optimize website performance, user experience (UX), and conversion rates through data analysis and A / B testing.
- Monitor industry trends, emerging digital marketing technologies, and competitor strategies to stay ahead in the market.
2. Lead Generation & Demand Generation
3. Content Marketing & Brand Positioning
4.Analytics, Performance Tracking & Optimization
5. Cross-Functional Collaboration & Leadership
Required Qualifications
Why Join Plutus Health Inc.?
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Digital Marketing Manager • Addison, TX, US
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