Director, Demand Generation

Director, Demand Generation

At Webflow, we're building the world's leading AI-native Digital Experience Platform, and we're doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we're here to build it together.

We're looking for a Director of Demand Generation to lead and scale our sales-led B2B growth initiatives. You will be responsible for driving new pipeline growth by developing and executing demand generation strategies that align with our go-to-market strategy. This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns.

You'll work closely with the sales, product marketing, and growth teams to build and execute integrated campaigns that accelerate revenue growth. Success in this role will be measured by the generation of qualified leads, the efficiency of lead nurturing programs, and the ability to optimize the marketing funnel to drive conversions.

About the Role :

• Location : Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A : $171,000 - $223,200
• Zone B : $180,000 - $235,800
• Zone C : $189,900 - $248,400

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones.

As a Director, Demand Generation, you'll :

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About You : Requirements :

You'll thrive as a Director, Demand Generation if you have :

Our Core Behaviors :

Benefits :

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country / state of employment.

Remote, Together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)