Manager, Digital Marketing

Manager, Digital Marketing

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by four core principles that underpin everything we do across all our diverse businesses : Music is Everything, Global Growth, Local Expertise, Innovation and Insight, and Empowered by People. We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

A Little Bit About Our Team

In this role, you will sit inside of the Digital Marketing team within the Strategic Marketing department, reporting to the Director, Digital Marketing. You will work closely with various internal departments (Marketing, Analytics, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.

Your Role

The Manager, Digital Marketing is focused on maximizing digital marketing opportunities, developing artists' audiences, and spearheading fan engagement campaigns for our roster. The Manager will develop and execute digital rollout strategies, adhering to best practices and staying ahead of industry trends. You will also educate our artists and their teams about best practices, emerging trends, and new platforms. You will communicate directly with artists and their teams to create consistent strategies for the development of their online communities and to help bring their music to existing and future fans.

Here You'll Get To

Brainstorm, plan, and execute digital marketing campaigns and oversee asset creation and delivery. Must be willing and able to interface directly with artists and managers to train and update them on emerging digital tools, provide them with strategic social recommendations, and advise on engagement best practices within all social platforms. Use Sodatone along with other reporting tools and work with the analytics team to help with social database maintenance, social analytics reporting, and short-form content UGC analytics. Closely monitor audio asset delivery to TikTok and other social platforms and work with the production team to troubleshoot and ensure proper delivery. Work alongside E-Commerce team to promote sales initiatives and priority promotions via web content, email marketing, and social messaging (Album pre-sales, Holiday promotions, etc...). Work with the WMX Artist Services team to oversee email marketing strategy for music releases, videos, announcements, tour dates, or other significant events and maintain best practices in email marketing, CRM strategy, and audience development. Collaborate with Director, Audience and Web Marketing Strategy to ideate and execute data acquisition campaigns, fan engagement campaigns, and sweepstakes. Assist the Sr. Director of Digital Content and Partnerships to help execute activations with digital partners including crossposting, Facebook, Instagram, and TikTok Lives, and various social takeovers. Manage content flow (including but not limited to copy, videos, photos, and audio) with artist, artist management, WMN Creative, WMN Commercial Partnerships team, WMN Artist Development team, and 3rd party content aggregators. Provide direction for overall use of content throughout : websites, social media, 3rd party sites, etc. Be responsible for one direct report (Coordinator, Digital Marketing) and approve social calendars, email schedules, content, and other tasks delegated to Coordinator. Must be willing to respond to and troubleshoot unexpected digital obstacles (including but not limited to glitches, hacking issues, login and password issues) and educate artist and management teams to prevent obstacles from happening. Stay up-to-date on trends and emerging digital tools, including CapCut templates, Canva Pro templates, etc., and provide creative ways to optimize these tools across artist and label social profiles. Work closely with Manager, Ad Strategy to amplify social content in the advertising space.

About You

3+ years of experience managing multiple social media platforms for an artist or brand, including copywriting and content creation. You are passionate about music. You enjoy working in a fast-paced environment. You enjoy building and fostering relationships across teams, departments, and with external partners. You are organized, analytical, thoughtful, and a self-starter. You are proactive and able to balance multiple projects at once while adhering to tight deadlines. You have a strong work ethic, organization skills, and extreme attention to detail. You have exemplary written and verbal communication skills. You can adhere to deadlines, execute tasks, and handle multiple, diverse assignments simultaneously. Must produce quality work, be a self-starter, and take responsibility / ownership of tasks. You are able to work in a team setting and be highly collaborative. You are driven to be innovative, think outside the box, and suggest improvements within scope of work.

We'd Love It If You Also Had

A broad understanding of new technology and passion for being an early adopter of new platforms. Experience working with Artists and Artist Management teams.

About Us

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways and Alternative Distribution Alliance (ADA) the ground-breaking global distribution company for independent artists and labels. Together, we are Warner Music Group : Music With Vision & Voice.

Love this job and want to apply? Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too. Warner Music Group is an Equal Opportunity Employer.