Brand Management Coordinator, Contract

Role Overview :

Frida is looking for a Contract Brand Coordinator to support the development and execution of marketing and commercialization plans across our core product portfolio and innovation pipeline. This role will work closely with cross-functional partners in Sales, Ecomm, Creative, Operations, Media, Finance, and R&D to help bring new products to market, monitor performance, and support ongoing brand growth initiatives.

The ideal candidate is highly organized, curious, and eager to learn the fundamentals of brand building in a fast-paced, mission-driven CPG environment.

Core Responsibilities :

• Support the execution of go-to-market plans for new product launches and brand initiatives, including tracking timelines, assets, and performance metrics.
• Assist with creative development for packaging, ecommerce, and marketing materials by coordinating cross-functional reviews and feedback.
• Help prepare quarterly and annual brand briefs, presentations, and reports that summarize priorities, performance, and key learnings.
• Gather and organize competitive and category insights through market research, social listening, and retail audits to inform brand strategy.
• Track media and promotional performance to help connect spend with outcomes and identify optimization opportunities.
• Partner with cross-functional teams to support retailer line reviews and other sell-in materials that showcase brand performance and growth potential.
• Compile performance reports and dashboards that summarize sales, share, and marketing results.
• Assist in the planning and tracking of promotions and events, helping ensure execution excellence and post-event reporting.
• Maintain brand and category reference materials, competitive sets, and product libraries to support internal alignment.
• Contribute to weekly business updates by gathering data, summarizing trends, and supporting meeting preparation.

Qualifications & Skills :