Overview
The Marketing Manager – Senior Living is responsible for leading marketing strategy and execution across Experience Senior Living (ESL), a NexCore-owned brand. This role plays a critical part in building brand consistency, increasing visibility in competitive markets, and ensuring the success of new community launches within both established and emerging regions.
Serving as the primary marketing liaison for ESL, this role partners closely with community teams, senior leadership, and NexCore’s corporate marketing function to manage branded assets, oversee digital performance, and implement integrated campaigns. The Marketing Manager also plays a hands-on role in new market development—supporting onsite teams and guiding pre- and post-opening marketing initiatives to drive occupancy growth.
This role blends strategic planning with operational marketing oversight and requires a collaborative, adaptable professional with strong experience in senior living, healthcare, or multi-location marketing environments.
Responsibilities
Strategic Planning & Campaign Development
- Develop and implement integrated marketing plans that support business objectives, drive lead generation, and enhance brand visibility
- Translate business goals into actionable marketing strategies across channels including digital, print, and experiential
Brand Management
Ensure consistent application of brand standards across all materials and platformsManage and evolve visual and messaging guidelines to reflect the brand’s positioning and voiceDigital Marketing & Lead Generation
Plan, execute, and optimize digital marketing campaigns including email, SEO / SEM, display, and social mediaMonitor key performance indicators (KPIs) such as traffic, conversions, and cost-per-lead to drive continuous improvementContent & Creative Oversight
Collaborate with internal and external teams to produce marketing content such as brochures, web pages, social posts, videos, and presentationsOversee creative development and ensure alignment with strategic messaging and audience needsMarketing Operations & Project Management
Own the marketing calendar and manage multiple simultaneous campaigns and projects from concept through executionCoordinate internal resources, vendors, and agency partners to ensure timely and on-budget deliveryCross-Functional Collaboration
Serve as the key marketing contact for other departments including sales, product, development, and executive leadershipAlign marketing efforts with sales enablement tools, customer engagement strategies, and business development prioritiesNew Market Development
Develop and execute comprehensive marketing plans for new community openings, ensuring alignment with launch timelines and strategic goalsCollaborate with internal teams to generate market excitement and drive pre-opening interestCreate branded campaigns that align with ESL’s mission to disrupt the experience of aging and position each community for long-term successTravel to each community quarterly or biannually to assess local marketing execution, provide on-the-ground support, and conduct staff trainingBudgeting & Performance Reporting
Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROITrack, analyze, and report on campaign performance to stakeholders, identifying insights and opportunities for optimizationMarket Research & Competitive Analysis
Conduct market and audience research to inform campaign strategiesMonitor industry trends, competitive positioning, and emerging channels or tacticsVendor & Partner Management
Source and manage external agencies, consultants, and creative partners as neededNegotiate contracts and monitor service-level agreements (SLAs) to ensure high-quality outputContinuous Improvement & Innovation
Stay up to date on marketing trends, tools, and technologiesPropose and implement new initiatives to improve campaign performance, operational efficiency, or customer experienceest practices to maintain a competitive edge.Requirements
Qualifications
Bachelor’s degree in Marketing, or a related field (or equivalent experience).5+ years of proven experience in marketing management, with a strong understanding of brand standards, SEO, and digital marketing.Exceptional project management skills, including the ability to manage multiple priorities and deadlines.Strong analytical skills, with the ability to interpret data and make informed decisions.Excellent relationship-building and communication skills, with experience working in a matrixed environment.High level of proficiency in marketing technologies and tools for creating, managing, and evaluating campaigns.Accountabilities & KPIs
Ensure consistent brand execution across all communities and marketing channels.
100% compliance with brand standards across all properties and materialsApprove 100% of branded content, collateral, and merchandise prior to useComplete quarterly brand audits to ensure alignment across five ESL brands and new developmentsDeliver best-in-class marketing support for new community openings.
Launch 100% of new community marketing plans at least 90 days pre-openingAchieve ≥75% of inquiry-to-tour conversion goals within the first 90 days post-launchProvide onsite marketing support and training at all new openings, with follow-up reports delivered within 5 business daysDevelop and execute pre-opening campaigns that generate 500+ leads or exceed pre-defined awareness benchmarks per marketDrive digital visibility, lead generation, and campaign performance.
Increase organic traffic to ESL web properties by 20% YoYImprove average website conversion rate by 15% within 12 monthsGrow qualified lead volume by 25% YoYDecrease cost-per-acquisition (CPA) by 15% through optimized targeting and channel mixDeliver monthly digital performance dashboards with actionable insightsOptimize marketing operations and internal collaboration.
Reduce average marketing request turnaround time by 25% within 12 monthsMaintain 95%+ on-time delivery rate for all marketing projects and community requestsAchieve stakeholder satisfaction rating of 4.5 / 5 or higher for support, responsiveness, and executionManage budgets and allocate resources effectively.
Maintain budget accuracy within ±5% of approved quarterly spendReallocate underperforming media spend within 30 days based on CRM or campaign insightsImplement 3+ cost-saving initiatives or process improvements within the first yearSupport field-level readiness and ongoing community success.
Travel to each community at least 1–2 times per year for marketing alignment and performance reviewsDistribute quarterly marketing toolkits or template packs to enhance local executionProvide post-visit reports with action items and measurable follow-up steps for each community visited within 5 business daysIf you are passionate about senior living, skilled in project management and marketing execution, and thrive in a collaborative environment, we encourage you to apply for this exciting opportunity.
Benefits
Benefits : We offer a full benefits package that includes medical, dental, vision, STD / LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.
Compensation : $110,000-$130,000 a year
Disclaimer :
To All Recruitment Agencies – Experience Senior Living does not accept unsolicited third-party resumes.
Experience Senior Living knows that when we welcome different points of view, it makes us better, stronger, and moves us boldly forward in becoming a world-class company. That is why we’re proud to be an Equal Opportunity Employer and encourage all qualified talent to apply. Your application will be reviewed regardless of race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
If you are interested in applying for a position with Experience Senior Living and need special assistance or an accommodation to use our website, please contact HR@ESLliving.com
