Senior Consumer Insights Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Consumer Insights Manager – Brand Lead We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Expedia Group’s Traveler Research and Insights Team is seeking a Senior Consumer Insights Manager to help build traveler-centric brands through strategic research and actionable insights. As a Senior Consumer Insights Manager, you will be the strategic insights lead for one of our flagship brands within our house of brands. You’ll partner closely with marketing, creative, and cross-functional teams to ensure brand strategies, communications, and experiences are rooted in traveler truths. This role is pivotal in shaping how our brands connect with travelers and drive business impact. In this role, you will : Represent traveler needs across brand forums and strategic initiatives Develop and execute a research roadmap aligned with brand and business priorities Manage brand health, track creative testing, and campaign effectiveness Bridge brand marketing and central research teams to translate needs into actionable learning plans Apply insights to brand strategy, creative development, and marketing activation Integrate measurement outputs to explain the why behind performance metrics Deliver compelling data-driven narratives that influence business decisions Partner across marketing, UX, loyalty, analytics, and product teams, and build trust with senior leaders Oversee external research partners and champion innovative methodologies Mentor junior researchers and foster a culture of curiosity and excellence Qualifications 8 years of experience in consumer research and insights, ideally across both agency and client-side roles Proven expertise in brand and campaign measurement, creative testing, and strategic research Skilled in qualitative and quantitative methodologies, including social listening and sentiment analysis Strong communicator with the ability to craft clear, engaging stories from complex data Experienced in influencing cross-functional teams and senior leadership Comfortable navigating a fast-paced, global organization with evolving priorities Excellent project manager with the ability to juggle multiple workstreams and maintain attention to detail Passionate about travelers and committed to building brands that resonate deeply with their needs The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits . Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request . We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others. Expedia Group's family of brands includes : Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs . Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.