Associate Product Manager
The Weck portfolio of ligation solutions from Teleflex, including the renowned Hem-o-lok and Horizon Ligation Systems, has empowered surgeons around the world to ligate with security and confidence for decades. Globally, this portfolio represents more than $180 million in annual revenue for the Surgical Business Unit.
More than just clips, the Weck ligation portfolio is built around a core commitment to service excellenceencompassing applier maintenance, staff training, inventory management, repair programs, and clinical educationall of which contribute to an exceptional customer experience and enduring market leadership.
The Associate Product Manager, Ligation Portfolio will be responsible for assisting in the creation, execution, and management of full-stream marketing initiatives for the Weck ligation portfolio, with a particular emphasis on the Horizon platform and service programs across the global ligation business.
This role will collaborate cross-functionally to drive commercial growth, develop marketing content and campaigns, and work closely with the Sales organization to ensure seamless execution of marketing strategies and alignment with business objectives.
Principal Responsibilities
Support the strategic and tactical marketing activities for the Weck ligation portfolio, with a focus on the Horizon product line and associated service and repair programs.
Collaborate with cross-functional partners including Sales, MarCom, Operations, and Service to assist in the execution of marketing initiatives and ensure alignment across teams.
Assist in the development of marketing collateral, training tools, and promotional campaigns that drive product awareness, adoption, and growth.
Gather and analyze competitive intelligence, market trends, and customer insights to support strategic recommendations and identify new opportunities.
Contribute to initiatives that enhance the customer experience, strengthen field engagement, and reinforce Weck's leadership in surgical ligation.
Demonstrate a proactive, team-oriented approach and support additional projects or responsibilities as assigned.
Partner with the sales team to conduct customer research in the field.
Uphold the Teleflex Code of Ethics and adhere to all company policies, procedures, and quality standards. This position requires direct contact with an implantable device.
Education / Experience Requirements
Four-year college degree, MBA preferred
1-3 years marketing experience preferred
2+ years of clinical experience with surgical medical devices in the OR setting preferred
Medical Device sales experience a plus
Experience in local brand marketing (line marketing) with responsibility for a brand or portfolio of brands within a country or region preferred
Specialized Skills / Other Requirements
Strategic thinker who knows the importance of flawless execution
Ability to work with colleagues to drive consensus on product portfolio decisions
Advanced communication skills resulting in the ability to gain alignment with senior management and to work with colleagues to drive consensus on product line decisions
Ability to drive focus and prioritization
Experience in insights generation, portfolio management, brand strategy, new product development, market research, positioning, messaging, and segmentation
Understands new product development processes and the medical regulatory environment
Self-starter, knows how to approach the job, passionate about the industry
Able to work in a lean environment without a large infrastructure behind him / her
Willing to create and fix processes when and where necessary for success
Unquestionable ethics and integrity
TRAVEL REQUIRED : 30% domestic and international
Associate Product Manager • Raleigh, NC, US