Sr Specialist, Search

T-Mobile Paid Search Specialist

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Job Overview : Responsible for setting up and activating all Paid Search activity. Collaborate with the Analytics team to define recurring paid search reporting exhibits, identify and activate ongoing optimizations. Provide search keyword research and performance insights as an input to guide SEO content strategy and coordinate with the web team to roll-out.

Job Responsibilities :

• Responsible for leading all aspects of campaign specific TMUS media search trafficking strategy and tactical execution plans
• Set up and implement search campaign builds aligned to media plans
• Serve as a mentor for junior-level search specialists, sharing standards and day-to-day team processes
• Ensure consistency and standards are applied across campaigns along with ongoing quality control
• Report on search indicators and metrics for optimization and learning opportunities
• Regularly communicate relevant considerations to upper management for external collaborators
• Ensure search trafficking execution is aligned with external collaborator objectives
• Assist with external collaborator teamworks on smaller campaigns
• Collaborate with internal collaborators (i.e. planning team) to ensure campaign builds meet media plan requirements
• Collaborate with Sr. Manager and Sr. Planner on account structure and campaign taxonomy
• Ensure optimizations and test & learns are fed back to next iteration of campaigns or future campaigns
• Identify and communicate opportunities for improvements and optimizations to internal collaborators
• Lead team day-to-day troubleshooting issues as they arise; escalate to Sr. Manager / Sr. Planner, as needed

Education and Work Experience : Bachelor's Degree (Required) - At least 5+ years of paid search experience - Understanding of SEO an asset - Telecom experience an asset

Knowledge, Skills and Abilities : Problem Solving Proven critical thinking and problem-solving skills (Required) Search Engine Marketing (SEM) Excellent understanding of account set up and optimization on search engine and platform (Required) Search Engine Marketing (SEM) Excellent knowledge of search planning fundamentals e.g., reach, frequency, channels, formats, etc. (Required) Communication Excellent interpersonal skills (Required)

Licenses and Certifications : At least 18 years of age Legally authorized to work in the United States

Travel : Travel Required (Yes / No) : DOT Regulated : DOT Regulated Position (Yes / No) : No Safety Sensitive Position (Yes / No) : No

Base Pay Range : $77,000 - $138,800 Corporate Bonus Target : 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and / or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and / or team performance.