Field Marketing Manager (Dual Brands)

Field Marketing Manager

The Field Marketing Manager will support local marketing efforts for Applebee's and IHOP company-operated restaurants and NRO for Dual Branded Restaurants. This role is responsible for executing brand-aligned, community-focused marketing strategies that drive traffic, increase sales, and enhance guest engagement at the store level. The ideal candidate is a creative, data-driven marketer with strong project management skills and a passion for hospitality.

Key Responsibilities :

• Develop and implement local marketing strategies and plans in line with the company's overall marketing goals
• Build strong collaborative relationships with franchisees, company operators, marketing teams and other cross-functional teams
• Partner with Operations to identify sales-driving opportunities and implement targeted campaigns.
• Coordinate grand openings with promotional support and community outreach.
• Build relationships with local organizations, schools, and nonprofits to drive brand awareness and goodwill.
• Organize and support in-store events, fundraisers, and sponsorships.
• Collaborate with agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mail
• Support national promotions with localized execution plans.
• Ensure timely delivery of marketing materials and compliance with brand standards.
• Track campaign performance and provide actionable insights to improve future efforts.
• Maintain a calendar of marketing activities and report on ROI.
• Target base salary $105k-$120k depending on experience

Experience and Qualifications

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

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