Field & Channel Marketing Manager, North America

Field & Channel Marketing Manager, North America

BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.

We are seeking a Field & Channel Marketing Manager that has experience marketing networking technology to end user customers and to and through Channel Partners (Distributors, Value Added Resellers, Managed Service Providers, etc). The ideal candidate will be a self-starter and team player who will work closely with our direct and channel sales teams to develop the strategy, define the programs and tactics, develop and execute local marketing campaigns, field events and channel events to drive sales of BlueCat's Intelligent Network Operations portfolio (Network Observability, Unified DDI, Network Assurance software). This includes identifying and managing field events, building relationships with key partners in the region, and working closely with direct and indirect channel sales teams in the region.

This is an individual contributor role (e.g. non-managerial) that will report to the Sr. Director of Partner Marketing and Demand Generation. This role will focus on the North America market. The ideal candidate will be located in North America. Travel will be required within the North America region (15-25% travel).

Key Responsibilities

Field Marketing :

• Plan and execute regional marketing events (e.g., tradeshows, conferences, product demonstrations) with direct sales teams and channel partners.
• Work with regional direct and channel sales team to identify and recruit potential partners.
• Implement regional channel partner programs in collaboration with global partner marketing.
• Analyze marketing programs and events and make recommendations to improve performance.

Channel Marketing :

General Marketing :

Professional Qualifications

Personal Characteristics

If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment.

In addition, we offer a range of appealing perks, including : A Professional Development Budget, Dedicated Wellness Days and Wellness Week, A Lifestyle Spending Account, An Employee Recognition Program.

Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team!

BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.