Graduate Assistant for Athletic Marketing and Revenue Generation

Job Summary

The University of South Carolina Upstate is seeking applicants for a graduate assistant for marketing, fan engagement and revenue generation. Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies toward maximizing fan attendance, ticketing and sponsorship revenue for USC Upstate athletics and its 13 sport programs.At USC Upstate, we strive to provide an individualized and broad graduate assistantship experience. The overall goal of the graduate assistantship program is to gain knowledge and experience through opportunities so that upon graduation, an individual is ready to move into a position within the field of collegiate athletics administration.

Essential Job Functions Lead marketing, promotional and game presentation effort for assigned sports Serve as secondary marketing and group ticket contact for mens basketball and womens basketball Assist with corporate partnership prospecting, proposals and stewardship under the direction of the Sr. Assoc. AD for External Operations Identify and implement grassroots marketing activities on-campus and around the Spartanburg community Researches and identifies innovative concepts to help with fan engagement and revenue generation concepts Assist with planning and executing of non-gameday events (Morgan Square Madness, Sparty Awards, Spartys Ball, Fox Sports FM Upstate Takeover Day, Hall of Fame Induction) Assist in training, scheduling and supervision of undergraduate student workers for assigned sports Assist in management of USC Upstates presence at community events, including mascot appearances and Spartys Kids Club Other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or Sr. Associate Athletic Director for External Operations


Qualifications Minimum Qualifications Bachelors degree Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia or the Business Analytics Masters program at USC Upstate Must be accepted as a graduate student to accept the graduate assistant position Ability to interact effectively with student-athletes, colleagues, coaches and supporters Ability to work independently and as part of a team Attention to detail Successful background check

Preferred Qualifications Bachelors degree in related field of study (marketing, communications, sports management) Previous experience in intercollegiate athletics or professional sports franchises

Skills/Knowledge/Abilities
Prompt and regular attendance Ability to work schedule as defined (night and weekend hours) Must be able to adhere to all USC Upstate, Big South Conference and NCAA rules and regulations
Comfort with juggling multiple tasks Excellent written and oral communication skills
Compensation Stipend of $1, per month for a 10-month academic year, with the possibility of a summer appointment Out-of-state tuition waiver, if applicable (valued at approximately $12, to $16, per year depending upon how many hours the candidate attempts) Candidate is responsible for in-state tuition and related fees, which is approximately $10, to $14, per year depending upon how many hours the candidate attempt USC Upstate parking permit Posting Detail Information