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Senior Associate Marketing Automation Specialist Retail Bank

Capital Ones Retail Bank has risen up the banking league tables capitalizing on industryleading products and a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team is a customerbacked datadriven digitalfirst Modern Marketing team empowered to unleash Capital One Banks growth potential. Our team is made up of a diverse and talented group of Marketers Strategists Business Analysts Marketing Technologists Data Analysts Data Scientists Program Managers Process Managers Designersall working together to create highly relevant and engaging marketing experiences.

The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful efficient and relevant ways than ever with personalized intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology data digital experience machine learning measurement experimentation automation and marketing workflow management.

Job Description

The Consumer Bank Marketing Technology group is seeking a resultsoriented team player with experience in using Salesforce Marketing Cloud (SFMC) or similar marketing automation tools to join Capital One as a Sr. Associate. This role will be responsible for collaborating with Bank marketing and product teams to design build and launch campaigns that address the ever changing needs of the business while capitalizing on the full features and benefits of SFMCs capabilities. With sound working knowledge of journey building and campaign execution the position requires a dynamic and techsavvy marketing communicator. This person will interface directly with multiple internal teams from marketing strategists to software engineers and data analysts requiring them to document and address the unique needs and requirements across those various partner teams to ensure that customer journeys built within SFMC meet all parties expectations.

Key Responsibilities

Enable design configuration and execution of all multichannel marketing campaigns including email display direct mail digital SMS and social channels in a wellmanaged way

Help define platform metrics and analyze system health with a focus on data daily automations and customer journey performance

Work with our engineering partners to enable new integrations and to drive open issues to closure

Partner with marketing endusers to ensure best practices are understood and leveraged as part of journey design

Gather requirements by following Scrum methodologies.

Competencies

Effective communication facilitation presentation and interpersonal skills

Aptitude to manage projects expand knowledge and learn new skills and technologies to fully support Marketing team

Selfmotivated collaborative responsive organized able to work independently.

Ability to meet deadlines and handle multiple priorities

Analytical problem solver who can clearly identify analyze and resolve issues as they arise

Is hands on in the solution and is comfortable engaging in technical conversations with marketers and engineers

Someone who loves to come up with new ideas and has a passion for innovation

Can adapt to an iterative build out mindset where full capabilities of SFMC will be rolled out over time

Is able to interpret and translate metrics into insightful analysis to drive changes for future campaign design

Basic Qualifications :

Bachelors Degree or military experience

At least 2 years experience with marketing automation & orchestration tools (Marketo Eloqua or Salesforce Marketing Cloud)

Preferred Qualifications :

At least 3 years of experience with SQL and AmpScript

Experience with Salesforce Marketing Cloud including Email Studio Journey Builder Content Builder Automation Studio and Advertising Studio

Experience working with Agile methodologies and tools.

Salesforce Marketing Cloud Email Specialist certification

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum fulltime annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for parttime roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean VA : $94600 $107900 for Sr. Associate Marketing

New York NY : $103200 $117800 for Sr. Associate Marketing

Richmond VA : $86000 $98200 for Sr. Associate Marketing

Wilmington DE : $86000 $98200 for Sr. Associate Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

This role is also eligible to earn performance based incentive compensation which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total wellbeing. Learn more at the Capital One Careers website . Eligibility varies based on full or parttime status exempt or nonexempt status and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy childbirth or related medical conditions) race color age national origin religion disability genetic information marital status sexual orientation gender identity gender reassignment citizenship immigration status protected veteran status or any other basis prohibited under applicable federal state or local law. Capital One promotes a drugfree workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries including to the extent applicable Article 23A of the New York Correction Law; San Francisco California Police Code Article 49 Sections; New York Citys Fair Chance Act; Philadelphias Fair Criminal Records Screening Act; and other applicable federal state and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting ator via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

Capital One does not provide endorse nor guarantee and is not liable for thirdparty products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Required Experience :

Senior IC

Key Skills

Controlling Experience,Distributed Control Systems,Pardot,Crystal Reports,Marketing Automation,Salesforce Marketing Cloud,Warehouse Management,HubSpot,Responsys,Email Marketing,Leadership Experience,Programmable Logic Controllers

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 94600 - 107900