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Chief Marketing Officer

Join an award-winning personal injury law firm. At The Ward Law Group, our mission is simple: Changing Lives. One Client at a Time. Recognized as one of the best places to work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.

We believe our people are our greatest asset. We foster a collaborative, innovative, and high-accountability culture where every team member is empowered to make informed decisions, continuously improve, and deliver exceptional results for our clients. Every role contributes directly to helping injured individuals navigate one of the most challenging times in their lives while supporting the continued growth and success of our firm.

Our core values:

Faith We act with integrity, honesty, and purpose in everything we do.

Accountability We take ownership of our work, our commitments, and the results we deliver.

Leadership We lead by example, inspire others, embrace continuous improvement, and develop high-performing teams.

Loyalty We build lasting relationships through trust, respect, and dedication to our clients, teammates, and community.

Service to Our Clients We are committed to delivering compassionate, responsive, and exceptional service that maximizes every client's opportunity for success.

Service to Our Teammates We foster a culture of collaboration, respect, support, and shared success where every team member has the opportunity to grow and thrive.

Service to Our Community We believe in making a positive impact beyond the workplace by serving and strengthening the communities where we live and work.

Job Description

About the Opportunity

The Ward Law Group is seeking a transformational Chief Marketing Officer to lead the firm's next phase of growth.

This position offers three work-location options. The Chief Marketing Officer may work from our corporate office located at 7900 NW 154th Street, Miami Lakes, Florida; from our New York office located at 535 5th Avenue, Suite 2600, New York, New York; or remotely within the United States.

Candidates are not required to reside in Miami or New York to be considered for this opportunity. Candidates selected for the remote work option must perform their work from within the United States.

As the organization continues to scale, this executive will be responsible for driving brand expansion, client acquisition, and market presence across Florida, New York, and future markets.

The Chief Marketing Officer will serve as a key member of the Executive Leadership Team, leading strategic marketing initiatives that support significant organizational growth while remaining aligned with the firm's mission of serving immigrant families and underserved communities with excellence, compassion, leadership, and service.

Key Responsibilities

Marketing Strategy and Growth Leadership

• Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion.
• Align marketing initiatives with the firm's mission, values, and long-term growth objectives.
• Create scalable marketing programs and infrastructure that support continued geographic and organizational expansion.
• Identify new opportunities for market penetration, audience growth, and client acquisition.

Team Leadership and Development

• Lead, mentor, and develop a marketing organization of 15 or more professionals across Social Media, Digital Marketing, Paid Media, Traditional Advertising, Creative Services, and Content Marketing.
• Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement.
• Recruit, develop, and retain top marketing talent while creating opportunities for internal advancement.

Full-Funnel Marketing Execution

Oversee marketing strategy and execution across:

• Search Engine Optimization
• Google Advertising
• Meta Advertising Platforms
• TikTok Advertising
• Local Services Ads
• YouTube Advertising
• Television Advertising
• Radio Advertising
• Public Relations
• Influencer Marketing
• Community Outreach Programs
• Video Testimonial Campaigns
• Multi-Channel Social Media Campaigns
• Brand Awareness Campaigns

Balance performance marketing with brand-building initiatives to maximize market awareness, qualified leads, signed cases, and return on marketing investment.

Brand Development and Storytelling

• Lead the development and evolution of a trusted, recognizable, and purpose-driven brand.
• Develop compelling narratives that communicate the firm's mission, client impact, values, and community involvement.
• Maintain brand consistency across all channels and markets.
• Develop strategic relationships involving celebrity endorsements, influencers, and community partnerships when aligned with the firm's marketing strategy.

Analytics and Performance Management

Establish and monitor key performance indicators across marketing initiatives, including:

• Customer Acquisition Cost
• Cost Per Lead
• Cost Per Signed Case
• Return on Investment
• Case Attribution Metrics
• Conversion Performance
• Marketing Funnel Performance

Utilize dashboards, attribution models, performance reporting, and analytics to drive informed decision-making and continuous optimization.

Technology, Automation, and Innovation

Leverage marketing and analytics technology, including:

• Salesforce
• CallRail
• Google Analytics
• SEMrush
• Google Advertising
• Meta Advertising Platforms
• TikTok Advertising
• Local Services Ads
• YouTube Advertising
• Artificial Intelligence-Powered Marketing Tools

Drive automation initiatives that improve efficiency, reporting accuracy, attribution, campaign performance, and scalability.

Cross-Functional Leadership

• Partner closely with Intake, Legal Operations, Sales, and Executive Leadership.
• Align marketing strategy with the overall client journey.
• Collaborate across departments to improve lead conversion, signed-case performance, and client experience.

Multi-State Growth and Cultural Expansion

• Lead marketing efforts across Miami, Orlando, New York, and future markets.
• Develop market-specific strategies while maintaining a consistent brand presence.
• Lead geographic expansion and new-market launches.
• Develop effective campaigns for bilingual and multicultural audiences.
• Ensure marketing activities comply with applicable legal advertising requirements and professional standards.

Budget and Vendor Management

• Manage annual marketing budgets exceeding $10 million.
• Negotiate and oversee agency, media, production, technology, influencer, and other strategic vendor relationships.
• Ensure efficient allocation of resources and accountability for performance and results.

Executive Leadership

• Serve as a member of the Executive Leadership Team.
• Translate marketing performance into meaningful business outcomes and growth opportunities.
• Present marketing strategy, performance, risks, opportunities, and recommendations to executive leadership.

Qualifications

Work Authorization and Relocation

Candidates must be authorized to work in the United States and able to maintain work authorization without current or future employer sponsorship.

The Ward Law Group is unable to provide current or future employment visa sponsorship for this position.

Relocation assistance is not provided for this position.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Ten or more years of marketing leadership experience.
• Senior marketing leadership experience as a Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, or comparable executive-level marketing leader.
• Experience leading and managing teams of at least 15 professionals.
• Minimum of two continuous years of leadership within a single senior-level marketing position.
• Demonstrated success developing marketing strategies that contributed to significant organizational and revenue growth.
• Experience managing sophisticated multi-channel marketing programs and significant marketing budgets.
• Strong proficiency with Salesforce, CallRail, Google Advertising, Meta Advertising Platforms, TikTok Advertising, Local Services Ads