Lifecycle Marketing Manager

WHO WE'RE LOOKING FOR

The Recording Academy is looking for a highly motivated and passionate CRM specialist to support the Recording Academy's engagement and retention efforts with its members, including email communications, push notifications, campaign development, and multi-channel media planning. You will help facilitate all facets of the marketing process across these channels, including managing a global calendar and schedule, email campaign production and deployment, copywriting, journey building, and reporting on analytics. You will also assist the broader Marketing department with tentpole initiatives as needed.

Reporting into both the Marketing and Membership & Industry Relations departments, you will play a key role in executing cohesive multi-channel marketing campaigns and journeys throughout the member lifecycle. You have exceptional writing skills, attention to detail, are highly analytical, and have demonstrated success developing and adhering to business process.

WHAT YOU'LL DO

Applying the established brand voice of our members, responsibilities include :

• Execute the production, testing, and scheduling of the Recording Academy's email marketing efforts while identifying areas for optimization.
• Create multi-channel journeys through the member lifecycle to increase digital engagement, IRL participation, brand advocacy, and other actions that drive department and company OKRs.
• Partner with internal stakeholders - including Membership, Creative Services, Advocacy, Awards, IT, and DEI - to develop plans and execute key member-facing campaigns and communications throughout the year.
• Craft compelling and creative copy for various marketing channels including but not limited to email campaigns, SMS / MMS campaigns, mobile apps, and advertisements while utilizing consistent brand messaging and voice.
• Ensure the seamless operation of Salesforce Marketing Cloud (SFMC) infrastructure by monitoring and maintaining all funnels-including email intake forms, contact records, preference center, and customer journeys-while ensuring compliance with applicable regulations (GDPR, CAN-SPAM, TCPA, etc.) to guarantee accurate data flow and uninterrupted campaign execution.
• Gather & analyze marketing data, including campaign metrics and website analytics to identify trends, measure marketing effectiveness, and provide actionable insights for optimization. Provide regular recap reporting to stakeholders across the Academy.
• Track and apply best practices, case studies, and industry trends to continuously improve marketing activities and digital infrastructure.
• A / B Test and QA email templates and ad designs, ensuring digital collateral adheres to the latest best practices.
• Continuously stay abreast of industry trends, best practices, and case studies to improve marketing activities and digital infrastructure across the broader Academy.
• Identify innovative methods of bringing the brand to life through cross-channel marketing across newsletters, advertising, social and content.
• Explore additional marketing opportunities for the Academy across new digital channels (i.e. mobile app, texting).

SKILLS & EXPERIENCE

PHYSICAL DEMANDS FOR CERTAIN ROLES

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time.

The employee will be required to lift and / or move up to 60 pounds.

SALARY AND BENEFITS

The starting salary for this position is $73,400 to $81,100 per year, benchmarked against industry standards. Salaries for positions required to be in specific geographic locations reflect the corresponding labor market.

The actual offer extended will depend on the candidate's experience, qualifications, and the role's requirements and will include our comprehensive benefits package (with medical, dental, and vision coverage, a 401k match, generous paid time off, and more). Click here for an overview of our company benefits.

Explore our career opportunities to join a team that values creativity, innovation, and diversity.

ABOUT THE RECORDING ACADEMY AND ITS AFFILIATES

RECORDING ACADEMY

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards-music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.

LATIN RECORDING ACADEMY

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation.

LATIN GRAMMY CULTURAL FOUNDATION

The Latin GRAMMY Cultural Foundation is a charitable organization established by the Latin Recording Academy in 2014. The organization is dedicated to creating opportunities for the next generation of Latin music creators through scholarships, educational programs, grants, and access to creators and industry executives.

MUSICARES

A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.

GRAMMY MUSEUM

The GRAMMY Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire the music of tomorrow through music preservation, education, exhibitions, and public programming and aims to create a world in which shared love of music sparks curiosity, creativity, and community. Programs include GRAMMY in the Schools education programs that are offered year-round for students, teachers, and schools throughout the United States.

EQUAL OPPORTUNITY

The Recording Academy, its affiliates, and the music industry have a strong culture of inclusion and respect for everyone. The Recording Academy makes intentional, courageous, and principled decisions for stronger business outcomes and ensures that all creators and professionals live and work in a fair and safe environment. It is the Recording Academy's policy to provide equal employment opportunities for all applicants and employees. The Recording Academy does not discriminate on the basis of race (nor traits historically associated with race, including, but not limited to hair texture and protective hairstyles), color, religion (including religious dress and grooming), creed, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, military or veteran status, marital status, sexual orientation, gender, gender identity, gender expression, genetic information or any other characteristic protected by law. The Recording Academy will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship to the Recording Academy. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, access to benefits and training, recruitment, hiring, transfer, and social and recreational programs.