Retention Marketing Manager

Overview

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About Shinola : At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joyin a style that is uniquely their own. Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, youll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.

About the Role : Were looking for a Retention Marketing Manager who can blend technical expertise with creative instinct. This role is about turning data into meaningful customer connections through email, SMS, and loyalty programs, with a sharp focus on producing the Shinola Newsletter, our flagship communication that highlights new product drops, brand storytelling, and local retail happenings. The ideal candidate is detail-obsessed, highly organized, and excited about analytics as they are about the latest Shinola release.

Youll sit on the Ecommerce team, report to the Director of Ecommerce, and collaborate with nearly every corner of the company. This is a visible, high-impact role based out of our Detroit headquarters and works across many departments.

Key Responsibilities

• Manage the full lifecycle of retention campaignsfrom concept to deployment to performance analysis
• Use customer insights, data, seasonal trends, and storytelling instincts to shape product marketing strategies
• Brief, guide, and collaborate with 68 designers and copywriters on weekly cycles to create 20+ emails and SMS campaigns per month
• Balance company initiatives with customer needs in email and SMS merchandising
• Partner with cross-functional teams to align planning, product launches, and brand priorities
• Implement A / B tests and other optimization strategies to deepen engagement and loyalty
• Identify process improvements and build systems that strengthen launch strategy and team alignment

Qualifications

Physical requirements

Benefits

Note : This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and / or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated. We also provide reasonable accommodation for applicants or employees with disabilities as required by law.

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