Vice President Group Director, Connections Strategy (CRM / Loyalty)

Vice President, Group Director, Connections Strategy (CRM & Loyalty)

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive, and generous Unicorns of all kinds.

We pride ourselves on connecting the dots across a brand's ecosystem : we are full service with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. We are unified by a shared ambition to inspire ideas that move people. This role sits within our Solutions group, which identifies and codifies unique solutions to solve our client's problems. We craft partnerships for Digitas with platform partners and vendors to differentiate in the market with unique services. We supercharge addressable relationships with networked experiences. To further accelerate this ambition, we are seeking an experienced and visionary Vice President, Group Director, Connections Strategy (CRM & Loyalty) to join our growing team. This leader will combine hands-on expertise in CRM and Loyalty program development with the ability to set and scale strategy, inspire teams, and serve as a senior advisor to our clients. You will be responsible for ensuring best-in-class CRM and Loyalty solutions, building our agency's strategic frameworks, and elevating our people and our work across the board.

As VP / Group Director, Connections Strategy focusing on CRM and Loyalty, you'll demonstrate an intimate understanding of how to communicate across a consumer's lifecycle in order to drive brand love. You'll give guidance to creative and operations teams about best practices in the space, sharing trends and thought leadership, and you'll be able to craft strong and persuasive stories about the benefits of connected identity, orchestrated marketing, personalization, and fuel it all with macro and micro insights.

Responsibilities

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes :

• Strategic Leadership

Set the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives.

Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation.

Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation.

Partner with cross-capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.

Qualifications

This pivotal role requires a depth of expertise (15+ years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity which means you are :

Apply if you believe your unique skills are a fit. We'd love to hear from you.

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact usmstacompliance@publicis.com. Compensation Range : $208,450 - 235,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan