Director of Account-Based MarketingVirtualVocations • Rochester, New York, United States
Director of Account-Based Marketing
VirtualVocations • Rochester, New York, United States
Hace más de 30 días
Tipo de contrato
- A tiempo completo
Descripción del trabajo
A company is looking for a Director of Account-Based Marketing & Retention.
Key Responsibilities
Design and execute targeted marketing strategies for employer-sponsored insurance programs
Develop and implement multi-channel ABM campaigns to drive engagement and retention
Monitor campaign effectiveness and optimize strategies based on data insights
Required Qualifications, Training, and Education
Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)
10+ years of B2B marketing experience, with at least 5 years in account-based marketing leadership
Strong background in health insurance, benefits, healthcare, or SaaS / TPA environments preferred
Experience managing white-label or co-branded marketing programs
Proficiency with ABM platforms and CRM / marketing automation tools
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