Manager, Marketing Pre-Sales Support

Marketing Operations & Presales Support Manager

WebMD is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

WebMD Ignite, a division of WebMD and Internet Brands, is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey. Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients.

Job Overview

We are seeking a detail-oriented and data-driven Marketing Operations & Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support. This role sits at the intersection of marketing operations, sales enablement, and lead intelligencehelping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. It's ideal for someone who thrives on precision, technology, and impact.

Key Responsibilities

Presales Intelligence & Contact Discovery

• Build and enrich lists of decision-makers and influencers within ICP accounts
• Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility
• Map account buying groups to support multi-threaded outreach :
• Identify and document all the individuals involved in the purchasing decision at a target company
• Engage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account and reduce risk if one contact goes dark or loses influence

Firmographic & Technographic Profiling

Campaign & CRM Execution

Sales Enablement & Outbound Readiness

Top-of-Funnel Outreach Support

Reporting & Optimization

Qualifications

Salary range : $90,000-$107,500

Bonus Eligible : This position is also eligible for a discretionary company bonus, based upon business results.

Benefits : Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment : Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and / or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.