Senior Social Media Advertising Strategist (Remote US)

Overview

Senior Social Media Advertising Strategist (Remote US)

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We are a growth-focused, idea-driven agency with a culture that values the best idea. This role reports to the Associate Director and is a crucial part of the social media team.

This role has the opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs.

Responsibilities

Oversee and lead a collection of social media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Provide fractional support for internal marketing within Directive

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Maintain personal productivity and utilization

Collaborate with the Associate Director to achieve internal and client goals

Understand the value of programmatic campaigns

Drive cross-sells, upsells and referrals via client relationships

Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

4+ years experience in a performance / digital marketing agency, with hands-on support for B2B clients

Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads

Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more)

Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, etc.

Ability to delegate to junior team members to ensure joint success

Strong understanding of paid principles (keyword research, ad copywriting, bid management, optimization)

Ability to analyze campaign data using Google Analytics / GA4 / Excel or similar tools

Experience with audience segmentation by tier, job title, etc.

Proven success with mid-market or enterprise accounts

Ability to translate strategy into data-driven storytelling

Competitive and curious mindset; strong problem-solving skills

Interest in staying on the cutting edge of the industry

Strong organizational and multi-project management abilities

Quality-focused with balance for sustainable advertising

Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

Demonstrate core values in interactions

Effectively manage approximately five mid-tier to enterprise accounts

Meet / exceed department KPIs (client growth, client satisfaction scores, NSMs)

Build client trust and renewals; cross-sell services aligned with client goals

Clear communication of results with clients and executives

Strong decision making for strategic direction of accounts

Benefits

Salary range for this US-based role : $85,000-$95,000 USD with potential for bonus eligibility; actual salary may vary

Medical, dental, vision plans, disability, and life insurance for you and your family

Employer-paid plan for you; 50% employer contribution for dependents

Wellness benefits : mental health support, fitness programs, and related resources

Time Off : Unlimited PTO (2-week minimum), Paid company holidays, Your birthday off, End of year recharge (Dec 24Jan 1), Paid parental leave

401(k) with company match (Traditional and Roth options)

Annual bonus based on tenure

Work Environment

Remote-first company; option to use state-of-the-art offices in Irvine, CA. Global opportunities may be available in locations with established business presence. You must have valid work authorization for your location.

Role is 100% virtual from home; collaboration via Zoom and Slack. Requires a usable laptop, access to internet, and ability to work in a professional setting. Reasonable accommodations may be made for qualified individuals with disabilities.

Reasonable accommodations may be made for applicants with disabilities. If you require accommodations during the application process, contact careers@directiveconsulting.com.

Additional Information

Abes core value is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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