Director, Brand Marketing

Job Description

As a Director, Brand Marketing at Fanatics Betting & Gaming (FBG), you will help to build our brand narrative and fan focused storytelling. This role will lead and champion creative concepts aligned to the strategic direction and priorities of FBG. The Director will play a key role cross-functionally to ensure campaigns are delivered on time with a key focus on team collaboration and execution. This role will be based Hybrid out of our Denver and / or New York offices.

Responsibilities

• Primary point of contact for the media team, overseeing the delivery of advertising materials while ensuring strong alignment with campaign initiatives and timelines
• Lead cross-functional campaign planning for all brand related campaigns
• Maintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standards
• Collaborate with diverse company creative teams as we audit, explore, and refine FBG's visual look and feel digitally and physically
• Brand management of email lifecycle creative executions
• Manage creative development of all brand design, advertising and marketing communications, starting with a best in class core idea
• Ensure consistent brand execution across marketing channels. This could be anything from an event, a billboard in a stadium or a social campaign
• Enforce brand guidelines and appropriate use of the FBG brand
• Maintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standards

Qualifications

The base salary range for this role is $148,000 per year - $200,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits,, and more. We'll also give you $700 USD (or local equivalent) to set up your home office!

For information about our benefits, please visit

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.