Senior Analyst, Loyalty

This is a hybrid role based out of our Boston office (4 days / week in office, 1 day / week remote)

At this time, Wayfair will not sponsor applicants for this position for the following work visas : F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair is seeking an innovative, results-driven Senior Analyst to drive the measurement and analytics workstreams that power program strategy and execution. In this role, you’ll be responsible for tracking program performance, conducting deep-dive analysis into key strategic topics, developing measurement and reporting tools / frameworks for evaluating member acquisition and engagement health, and supporting technical enablement of marketing, promotional, and onsite experience tactics. The ideal candidate will be an intellectually curious self-starter with experience analyzing and applying data in digital consumer marketing and experiences.

What you’ll do

Serve as an expert on overarching program performance, developing automated reporting frameworks and dashboards, tracking key program outcomes (acquisition, engagement, retention, and other KPIs), and monitoring overarching program P&L

Provide critical insights into program trends and effects, exploring complex / advanced strategic topics (e.g., sign-up patterns, member activities) and translating findings into strategic recommendations

Analyze program incrementality and quantify changes in member behavior (purchase frequency, purchase values, product types, visit sources and revenue attribution, etc.)

Understand how customers engage with program rewards / benefits, and identify opportunities for continuous improvement

Partner cross-functionally with Marketing, Product / Engineering, and Promotions teams to enable, track, and assess outcomes of complex A / B tests and cross-functional initiatives

Socialize learnings with Wayfair senior leadership via concise, answer-first communications

Collaborate with Data Science to explore opportunities to apply machine learning algorithms for improved program measurement and customer targeting

Forecast program growth / financials and construct business cases for adjustments to program structure, new or enhanced benefits, etc.

What You'll Need

Bachelor’s degree in a field with strong quantitative and analytical focus (Economics, Business, the Sciences, etc.)

3+ years experience working in a quantitative field (finance, consulting or marketing a plus)

Proficient in data analysis, financial modeling, forecasting, SQL (or other coding languages), and Google Sheets / Excel

Exceptional critical thinking and problem-solving skills

Insatiable curiosity. Excited by finding patterns, generating insights, building stories from large data sets, and translating those into actionable plans and results

Uncompromising precision and attention to detail (zero-defect analysis)

Strong verbal and written communication skills

Collaborative team player with the ability to handle multiple priorities, learn quickly, and thrive + have fun in a fast-paced environment

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form () .

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.