Paid Search Specialist

Paid Search Specialist

Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.

Location : Fully Remote | 9 AM - 5 PM EST

Role Overview : Our client is seeking a results-driven Paid Search Specialist to lead search engine marketing efforts and drive growth across an expanding product portfolio. You will own Google Ads and YouTube campaigns, manage technical complexities like Google Merchant Center and policy compliance, and optimize campaigns to maximize impression share. The ideal candidate has deep Google Ads expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.

Key Responsibilities :

Campaign Management & Optimization

Lead Google Ads campaign management to achieve market-leading impression share

Launch and scale SEM campaigns for new product lines with strategic keyword targeting and competitive positioning

Monitor campaign performance daily, implementing data-driven optimizations to improve ROAS, CTR, and conversion rates

Develop and execute testing strategies for ad copy, bidding strategies, audience targeting, and campaign structures

Technical & Platform Management

Manage Google Merchant Center technical aspects and policy compliance

Troubleshoot platform issues to ensure smooth campaign operations

Support YouTube advertising efforts and explore emerging Google advertising products as they become available

Analysis & Reporting

Conduct comprehensive keyword research and competitive analysis to identify growth opportunities and optimize performance

Create detailed performance reports and present insights to stakeholders on campaign effectiveness and growth opportunities

Collaboration & Creative Support

Collaborate with creative strategy and production teams to develop high-converting ad creative and landing page experiences

Additional paid marketing responsibilities as needed

Qualifications : Experience

12+ years of experience managing Google Ads in e-commerce, agency, or in-house preferred

Expertise with Google Ads, Merchant Center, GA4, and Google Tag Manager

Proficiency with Shopify, keyword research tools, competitive research platforms, and Google Sheets / Scripts

Experience with AI platforms and knowledge of automation and machine learning applications in SEM

Bachelor's Degree in Business Administration, Marketing, or related field experience

Experience in a start-up or growth company preferred

Ability to manage and prioritize multiple projects with cross-functional teams

Detail-oriented, organized, and strong follow-through

Strong time management skills and sense of urgency

Skills

Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments

Strong oral and written communication, interpersonal capabilities with internal and external partners

Natural problem solver with positive attitude

Unquestionable ethics

Passion for the wellness community and herbal medicine, with vision for innovative consumer connections

What Success Looks Like :

Achieve market-leading impression share through optimized Google Ads and YouTube campaigns

Launch and scale SEM campaigns that drive measurable growth across product lines

Maintain smooth campaign operations through proper Merchant Center management and policy compliance

Provide actionable insights and data-driven recommendations to stakeholders

Collaborate effectively across teams to deliver high-performing ad creative and landing page experiences

Opportunity : This is your chance to join an innovative e-commerce brand where your expertise directly fuels growth. You'll take full ownership of paid search campaigns, work remotely with a collaborative, passionate team, and have the opportunity to shape marketing strategies that make a real impact in the wellness and herbal industry. If you're ready to take your Google Ads and YouTube skills to the next level while influencing a brand loved by its customers, this is the perfect opportunity. Apply now!