Associate Strategy Director

A company is looking for an Associate Strategy & Insights Director.

Key Responsibilities

Collaborate with Marketing, Creative, and Product teams to develop audience-driven briefs and positioning frameworks

Conduct brand health and cultural trend research to identify opportunities for strengthening brand positioning

Lead qualitative and quantitative research initiatives to inform brand health, creative, and product positioning decisions

Required Qualifications

7+ years of experience in Marketing or Consumer Insights, preferably in a CPG brand

Experience using Quantilope for analyzing consumer motivations and brand health

Proficiency in WGSN for monitoring cultural and category trends

Ability to integrate findings from various data sources to inform strategic decision-making

Expertise in using tools like Asana, Adobe Suite, and survey platforms