Sr. Manager Growth Marketing

Sr. Manager, Growth Marketing

Los Angeles, California, United States

SCOPE OF THE JOB

Our client is looking for an experienced, strategic, results-driven Sr. Manager, Growth Marketing to lead our performance marketing initiatives and spearhead our customer acquisition strategy. In this high-impact leadership role, you'll own all acquisition marketing programs-including paid social, search, affiliates, and emerging platforms. You'll be responsible for driving efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization.

DUTIES AND RESPONSIBILITIES

• Develop and Own Strategy : Execute comprehensive Paid Social and Search strategies that drives customer acquisition, maximizes ROAS, and supports overall business objectives.
• Lead High-Performing Partners : Manage, guide, and direct a team of agency partners fostering collaboration.
• Own and evolve the paid social strategy across Meta, TikTok, Snapchat, etc. and other relevant platforms to scale revenue.
• Fully own and scale TikTok and TikTok shop performance and able to drive the channel in house without agency support.
• Budget Ownership : Manage and optimize large-scale marketing budgets to ensure efficient spend allocation, balancing short-term performance with long-term growth.
• Collaborate Cross-Functionally : Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
• Creative Oversight : Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences.
• Performance Analysis : Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts.
• Explore New Opportunities : Identify emerging platforms and opportunities to expand customer acquisition efforts.
• Drive Innovation : Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.

REQUIRED SKILLS AND ABILITIES