Senior Lead, Vertical Ad Product Marketing Job at Tubi Tv in New York

Product Marketing Manger, Vertical Ad Products

About Tubi :

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

About the Role :

Tubi is seeking a Product Marketing Manger, Vertical Ad Products to join our growing team. In this role, you will build and implement verticalized go-to-market efforts for Tubi’s Advertising and Partnerships portfolio. You’ll combine market insights, strategic thinking, and creative positioning to grow our ad ecosystem and empower both internal teams and external partners. This role is critical to ensuring that Tubi remains competitive and continues to deliver impactful advertising solutions that meet the needs of our clients and viewers alike.

This is a full-time, hybrid role from our New York City office, reporting to the Senior Manager, Product Marketing.

What You'll Do :

• Marketplace insights & competitive analysis : Conduct ongoing research into the ad tech landscape, market trends, and competitive offerings across Tubi’s key verticals. Identify opportunities and threats, delivering actionable insights to cross-functional teams.
• Vertical strategy development : Collaborate with Product and Sales teams to create comprehensive strategies—including roadmaps, positioning, packaging, and playbooks— that enhance Tubi’s value proposition and bolster our ad solutions for key verticals.
• Roadmap planning : Work closely with Product Managers to prioritize features, capabilities, and partnerships based on market needs and business impact. Ensure alignment between product development timelines and marketing objectives.
• Positioning & messaging : Craft compelling value propositions and messaging for Tubi’s ad products and services. Highlight the unique value propositions of Tubi’s solutions to differentiate in a rapidly evolving marketplace.
• Product launches : Lead the go-to-market strategy for new ad-related features, tools, and partnerships. Manage end-to-end launch plans, including timelines, deliverables, and stakeholder alignment. Partner with Sales and Marketing to create impactful campaigns and announcements.
• Internal enablement : Develop training materials, playbooks, and resources to empower Sales, Account Management, and Partner teams.
• External education : Collaborate with Marketing and Sales to create case studies, thought leadership content, and webinars for advertisers. Represent Tubi at industry events, conferences, and partner meetings to evangelize our advertising solutions.

Your Background :

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Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical / dental / vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California, New York City, Westchester County, NY, and Seattle, WA

$77,400 - $110,500 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarizedhere ,covers the majority of all US employee benefits.The following distinctions below outline the differences between the Tubi and FOXbenefits :

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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