Media and Communications Manager

Job Title : Manager of Media and Communications

Reports to : Director of Brand Marketing & Communications

Division : Marketing

OVERVIEW

This full-time position will be a member of Tourneau|Bucherer's Marketing Team, overseeing social media strategy and supporting the 360-content initiatives and public relations for the Bucherer US brand our brand partners.

ESSENTIAL JOB RESPONSIBILITIES

• Oversee social media platform management, including content calendar development to post execution
• Manage community management inquiries and partner with customer service team to ensure timely responses
• Lead co-op advertising paid social efforts by building strategic digital marketing media plans for national and local markets, with support from digital team and agency
• Provide support for brand partner annual co-op marketing meetings, with relevant organic and paid social analytics
• Coordinate and release all paid social assets from brand partners or internal creative to media agencies, ensuring all deadlines are met
• Coordinate paid campaigns by requesting assets from brand partners, uploading them to the agency platform, distributing preview links, and monitoring and reporting on performance
• Monitor and verify all paid social co-op campaigns to ensure accuracy and proper execution and reporting
• Coordinate all retail mall social support, including sharing assets with mall partners to promote the Bucherer brand and managing any requested mall social support
• Lead public relations loaning initiatives for editorial features and celebrity dressing in partnership with the PR agency, including cataloging and reporting placements
• Partner with the jewelry team on lookbook creation and management to support red carpet, editorial, and VIC loaning
• Manage all celebrity and VIP dressing including stylist walkthroughs, fittings and jewelry transports
• Edit global press releases and manage press agency for distribution and follow-up
• Presentation support and creation for internal and external meetings
• Research and acquire in-depth knowledge of emerging talent, social trends and paid media tactics
• Support influencer campaigns and content development as needed
• Provide key account event support as necessary

QUALIFICATIONS

SALARY RANGE : $70,000 - $85,000

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.

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