Cetera Financial Group is hiring : Public Relations Manager in San Diego

Overview Cetera is seeking an experienced Public Relations Manager to join our dynamic Corporate Communications team. This role will help elevate Cetera’s brand presence, strengthen our share of voice with industry and national news media while ensuring consistent delivery of impactful, day-to-day communications.

The ideal candidate has 6+ years of PR experience, preferably in financial services, with strong writing skills and a proven ability to handle a heavy writing workload while balancing strategy with hands-on execution.

Key Responsibilities Media Relations : Draft and distribute press releases, pitches, and media statements; engage proactively with journalists and trade reporters; support both proactive and reactive media opportunities.

Awards & Recognition : Own the awards and rankings calendar, ensuring thoughtful submissions that highlight Cetera’s competitive differentiators.

Thought Leadership : Develop bylined articles, executive quotes, op-eds, and speaking abstracts to position Cetera leaders as industry experts.

Agency & Vendor Management : Help manage day-to-day agency interactions, ensuring two-way accountability and high-quality output aligned with KPIs and deadlines.

Social Integration : Partner with the social / digital team to amplify PR moments across owned channels.

M&A Support (as needed) : Collaborate with communications leadership on integration announcements.

Crisis & Issues Response : Support rapid response needs, including drafting holding statements, FAQs, and internal talking points.

Measurement & Reporting : Track press coverage, awards, and share-of-voice metrics; provide regular reporting and insights to leadership.

Qualifications Bachelor’s degree in communications, journalism, public relations or related field.

6+ years of public relations experience; financial services, wealth management, or investment management background strongly preferred.

Exceptional writing, editing, and storytelling skills, adept at both simplifying complex topics and handling a heavy writing workload.

Experience building and maintaining media relationships, particularly in business and financial trade press.

Proven ability to manage PR agencies and external partners.

Comfort working across functional teams, with a collaborative and proactive approach.

M&A or financial relations communications experience a plus.

Willingness to travel up to 10% to support company conferences and events.

Compensation The base annual salary range for this role is $85,000 to $110,000, plus a competitive performance-based bonus. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations.

About Us Cetera Financial Group is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is an independent financial advisor network and a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.

"Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, and Cetera Financial Specialists.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. All employment decisions at the Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and / or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and / or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and / or federal law.

Seniority level Mid-Senior level

Employment type Full-time

Job function Public Relations and Finance

Note : This role is associated with Cetera Financial Group in San Diego, CA; location details and postings may vary by posting date.

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