Senior Manager, Consumer Insights

Senior Manager, Consumer Insights

In 2011, we disrupted the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn't just pave new pathsit bulldozed age old industry giants, minting us as a force to be reckoned with.

Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.

Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.

Stop wasting time not working for us and come join the club!

Role Summary

The Senior Manager, Consumer Insights plays a critical role in driving a consumer-centric culture at DSC, owning and evolving the brand's core target, and activating brand's North Star to guide campaigns, collaborations and innovation. The role is responsible for bringing disparate data across different sales channels to drive one cohesive consumer experience.

Responsibilities

Develop, evolve and own DSC's consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign, influencer partnership, and long-range planning.

Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings.

Measure brand's upper-funnel performance : awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health.

Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies.

Collaborate with DTC and Product Development teams to expand product reach and drive incrementally.

Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories.

Own and manage relationships with research agencies, including but not limited to : Mintel, Accupoll, Toluna, Therefore, etc.

Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity.

Manage insights team budget.

Requirements

Bachelor's Degree in data, data science, or equivalent; MBA or other advanced degrees preferred.

7+ years leveraging Walmart, Target and other retailer vendor data portals.

7+ years working with syndicated data : IRI, Nielsen, Numerator, Kantar and other sources.

Experience in shopper insights or an equivalent field.

Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives.

Experience in connecting dots among various data sources for a cohesive story; data visualization.

Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, job to be done, focus groups, in-depth-interviews) and quantitative (review analytics, idea testing, concept screening, path to purchase, etc.) research.

Experience managing relationships with third-party research agencies.

Outstanding written, visual, and verbal communication skills.

Strong influencing skills with leaders, cross-functional teams and suppliers.

Strong project ownership and management skills; an agile problem solver.

A strong growth mindset.

Position Type

This is a full-time exempt position. Work environment : This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.

Salary

$130,000-$150,000 + Bonus

Benefits

Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options.

Free life insurance, short term disability and long term disability.

401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period.

Unlimited vacation and generous sick time.

Half day Fridays year-round (subject to business needs).

12 weeks of fully paid parental leave.

4 weeks of fully paid disability leave.

Free Dollar Shave Club Products.

Monthly cell phone and work-from-home stipends.

Application Process

All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and / or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable Accommodation : Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing : accommodations@dollarshaveclub.com Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied. Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance. Thank you for considering a career with Dollar Shave Club