Senior Manager, SEO Growth

This hybrid opportunity can be based out of our Toronto or Plano office

About the Opportunity

Tipalti is seeking a Senior Manager SEO Growth who combines a strong technical SEO foundation with an inbound marketing mindset. You will own Tipaltis global SEO strategy and performance driving measurable pipeline growth by coordinating all SEO stakeholders including internal marketing teams web operations content CRO and agency partners under the direction of the Director of Digital Marketing. Youll lead the end-to-end SEO roadmap spanning technical health content optimization and off-page authority initiatives that expand Tipaltis visibility across priority regions.

As part of the Global Digital Marketing team youll act as the connective tissue between web paid media CRO and digital PR ensuring Tipalti dominates search and emerges in generative and AI-driven discovery environments. This includes advancing our Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) efforts to future-proof Tipaltis search presence across Google AI Overviews ChatGPT Perplexity and other emerging platforms.

The ideal candidate understands how crawl health schema and site architecture fuel top-of-funnel discovery and mid-funnel engagement and how evolving AI search ecosystems amplify that reach. Youll also own the optimization of Tipaltis core product and pillar pages translating SEO performance into inbound pipeline growth and measurable marketing impact.

This is a hands-on senior-level growth role for a digital marketer who can turn technical expertise into demand generation outcomes lead cross-functional collaboration and scale Tipaltis organic footprint as a core revenue driver.

Responsibilities

• Lead global SEO initiatives from crawl health site architecture schema markup hreflang redirects and page speed optimization in close collaboration with web development and partner agency teams.
• Own the SEO strategy for Tipaltis core product and pillar pages (e.g. AP Automation Mass Pay ERP Integrations Procurement) across multiple geos including localization and content optimization initiatives.
• Advance Tipaltis AEO and GEO strategy to ensure visibility across AI Overviews ChatGPT Perplexity and other generative search experiences connecting structured data content and authority-building for next-gen discoverability.
• Support and manage global SEO budgets overseeing agency partnerships tooling and content investments while tracking ROI and efficiency against lead and pipeline goals.
• Manage a blended team of internal and external SEO contributors including contractors full-time team members and agency partners ensuring alignment accountability and output quality across all initiatives.
• Collaborate with Paid Search leadership to bridge high-intent keyword strategies and unify organic paid search performance for pipeline efficiency.
• Build and operationalize an off-page SEO program (digital PR backlink acquisition industry citations Wikipedia Reddit and high-DA finance / ERP media).
• Partner with web ops product marketing and CRO to test and scale SEO-driven on-page enhancements (FAQs structured modules internal linking and CTAs) that improve conversion and engagement.
• Translate analytics into action by defining KPIs measuring organic pipeline contribution share of voice SERP feature performance and AI Overview wins and using insights to continuously refine strategy.
• Create detailed project briefs for developers designers and content partners to implement technical and on-page changes efficiently.
• Serve as Tipaltis go-to SEO expert for AP automation and mass payments positioning collaborating with Product Marketing on GTM and demand generation alignment.

Key Skills

Why join Tipalti

Tipalti is the AI-powered platform for finance automation elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable global payouts procurement employee expenses corporate cards supplier management tax compliance and treasury. Tipalti partners with leading financial institutions such as Citi Wells Fargo J.P. Morgan and Visa enabling over 5000 global companies to efficiently and securely pay millions of suppliers and payees across 200 countries and territories in 120 currencies.

At Tipalti we pride ourselves on our collaborative culture the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do and keen to get the job done. Tipalti offers competitive benefits a flexible workplace career coaching and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010 Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv Plano Toronto Vancouver London Amsterdam Tbilisi and Medellin.

Our benefits package includes :

#LI-Hybrid

Our Mission

Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.

Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch GoDaddy Roku and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust reliability and innovation. Tipalti means we handled it - a mission to which we are constantly committed.

Accommodations

Tipalti champions inclusive teams in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups and maintain an equitable Talent Acquisition process that is free from discrimination.

As an equal opportunities employer Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process including access to alternate formats of materials meeting spaces or other accommodations that could better enable your full participation please reach out to for assistance.

Privacy

We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process please refer to our Job Candidate Privacy Notice below :

Job Candidate Privacy Notice Tipalti

Experience : Senior Manager

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Content Management Systems,Conversion Optimization,HTML5,Google Search Console,SEO,Wordpress,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1