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Director of Marketing & Growth
Director of Marketing & GrowthResults Contracting Inc. • Minneapolis, MN, US
Director of Marketing & Growth

Director of Marketing & Growth

Results Contracting Inc. • Minneapolis, MN, US
Hace 16 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

Job Description

Job Description

Description :

Results Contracting is hiring a Growth Marketing Manager to own lead generation and marketing for our roofing, siding, gutters, and exterior restoration business in MN, ND, WI, RI and NE . This is a hands-on role focused on driving high-quality local leads, supporting our sales team, and growing our presence in storm restoration.

You’ll plan, run, and optimize Google Ads and Meta (Facebook / Instagram) campaigns, manage and improve our WordPress site and landing pages, and drive SEO / local SEO , reviews, and CRM-based workflows (email, SMS, automations). You should be comfortable tracking CPL, CAC, and ROI , using AI tools like ChatGPT to speed up content and testing, and making data-backed decisions.

We’re looking for someone with significant marketing experience in roofing / exterior construction or similar home services , with a proven track record of generating leads. Hands-on experience with WordPress, Google Ads, Meta Ads, SEO, and CRM workflows is important; basic HTML / CSS is a plus.

Requirements :

1. Growth & Lead Generation

  • Design and execute high-performing marketing campaigns to generate qualified residential and insurance-driven leads.
  • Manage inbound lead flow through AccuLynx CRM , ensuring all leads are tracked, qualified, and assigned properly.
  • Use Hail Recon and other local storm-tracking tools to deploy real-time geo-targeted campaigns after weather events.
  • Maintain and optimize multi-market campaigns (MN, WI, ND, RI) tailored to regional audience segments.
  • Analyze conversion rates and optimize funnels from first click to scheduled appointment.

2. Digital Marketing & Paid Media

  • Build, manage, and optimize Meta (Facebook / Instagram) and Google Ads campaigns focused on conversion and cost efficiency.
  • Develop ad creative, landing pages, and targeting strategies that reflect brand positioning and deliver measurable results.
  • Conduct keyword research , manage bid strategies, and refine audience targeting to maintain strong CPL and CAC performance.
  • Integrate AI tools to automate and enhance ad performance, customer segmentation, and audience insights.

    • 3. Website & Technical Marketing

  • Manage and maintain the WordPress website , ensuring pages are optimized for SEO, speed, and conversion.
  • Implement on-page SEO best practices, create blog and landing page content, and manage plugin integrations.
  • Code and troubleshoot front-end website issues as needed (HTML / CSS familiarity required).
  • Monitor analytics through Google Analytics, Search Console, and Tag Manager to identify growth opportunities.

    • 4. Social Media & Content Strategy

  • Manage content across all major platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
  • Develop monthly content calendars aligned with campaigns, promotions, and storm seasons.
  • Film, edit, and publish video testimonials, project showcases, and brand storytelling content .
  • Leverage AI-driven tools for content planning, caption generation, and video scripting to enhance reach and efficiency.

    • 5. Branding & Market Presence

  • Strengthen Results Contracting’s brand recognition and reputation in each target market.
  • Oversee consistent messaging across all marketing channels — digital, print, and in-person.
  • Manage local sponsorships, community events, and partnerships that reinforce the brand’s credibility.
  • Collaborate with leadership to ensure marketing aligns with long-term company goals and expansion plans.

    • 6. Data, Analytics & Reporting

  • Track and report on marketing KPIs including leads, conversion rates, CPL, CAC, and ROI.
  • Use CRM and analytics tools to forecast results and allocate marketing budgets effectively.
  • Conduct monthly performance reviews and provide data-backed recommendations to leadership.
  • Maintain marketing compliance with state and federal advertising regulations.

    • Qualifications

    Required :

  • Minimum 8 years of marketing experience in roofing, siding, gutters, or related exterior contracting industries.
  • Strong understanding of both retail and insurance-driven marketing dynamics.
  • Proven experience in WordPress , Meta Ads Manager , Google Ads , and SEO / SEM strategies.
  • Hands-on knowledge of AccuLynx CRM (or equivalent construction CRM) and lead qualification workflows.
  • Deep understanding of CPL, CAC, and digital funnel performance metrics.
  • Strong creative and technical skills in video creation , editing, and content publishing.
  • Proficient with AI marketing tools (ChatGPT, Jasper, Canva Magic Studio, etc.) for automation, analysis, and optimization.
  • Familiarity with Hail Recon or equivalent storm-tracker marketing tools.
  • Excellent communication, leadership, and time management skills.

    • Preferred :

  • Bachelor’s degree in Marketing, Business, or Communications (or equivalent experience).
  • Working knowledge of local SEO , geofencing , and data-based targeting.
  • Experience managing marketing budgets exceeding $100K annually.
  • Experience leading a small marketing team or vendor partnerships.

    • Compensation & Benefits

  • Competitive salary based on experience and performance.
  • Quarterly performance-based bonuses tied to lead and revenue metrics.
  • Full benefits package including health, dental, vision, and 401(k).
  • Paid time off and company holidays.
  • Opportunities for growth and leadership in a fast-scaling, tech-forward contracting company.

    • About Results Contracting

    At Results Contracting , we combine craftsmanship, technology, and integrity to deliver superior roofing, siding, gutter, and window solutions. We’re a high-performing, innovation-driven company built on transparency, customer trust, and measurable success.

    Our team is expanding across multiple states — and we’re looking for a strategic, tech-savvy, and industry-experienced Growth Marketing Manager ready to help us dominate every storm season, strengthen our brand, and scale responsibly.

    If you live for results and can turn data into growth, this is your opportunity to make an impact.

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    Director Growth Marketing • Minneapolis, MN, US

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