Paid Shopping Manager
The Paid Shopping Manager will lead the strategy, execution, and optimization of paid shopping campaigns across Google and Microsoft platforms, primarily managed through SA360. This role combines strategic channel management with hands-on campaign optimization, overseeing product feed management, bid strategies, and cross-platform performance. The position requires expertise in SA360 platform management, advanced analytics, and team leadership while maintaining active involvement in day-to-day campaign operations and channel strategy development.
Key Responsibilities :
Strategic Channel Management :
- Develop and execute comprehensive paid shopping strategies across Google Ads and Microsoft Advertising platforms
- Lead channel expansion initiatives, evaluating new shopping platforms and opportunities for growth
- Establish performance benchmarks, KPIs, and measurement frameworks for shopping campaigns
- Collaborate with senior leadership to align shopping strategies with broader business objectives and growth targets
- Drive cross-channel attribution analysis and budget allocation optimization
SA360 Platform Management :
Serve as the primary SA360 expert, managing all shopping campaigns through the platformOptimize SA360 configurations, automated bidding strategies, and cross-platform reportingImplement advanced SA360 features including floodlight tracking, audience targeting, and automated rulesMaintain SA360 integrations with Google Merchant Center, Microsoft Merchant Center, and other data sourcesTroubleshoot platform issues and coordinate with SA360 support as neededCampaign Strategy & Optimization :
Oversee shopping campaign performance across Google Ads and Microsoft Advertising platformsDevelop and implement advanced bidding strategies, including Smart Bidding and automated bid managementLead product feed strategy and optimization initiatives to maximize visibility and performanceAnalyze campaign performance data to identify growth opportunities and optimization areasManage campaign budgets, pacing, and resource allocation across channelsTeam Leadership & Development :
Manage and mentor the Senior Paid Search Specialist (Shopping Ads) and other team membersProvide strategic guidance on campaign optimization, feed management, and platform best practicesConduct regular performance reviews and professional development planningFoster a data-driven culture within the team and promote continuous learningAdvanced Analytics & Reporting :
Utilize advanced SQL, Python, or R for complex data analysis and campaign optimizationCreate executive-level dashboards and reports showcasing shopping campaign performance and ROIImplement advanced attribution modeling and incrementality testingLead data integration projects connecting shopping performance with broader business metricsCross-Functional Collaboration :
Partner with product and eCommerce teams to ensure feed accuracy and product catalog optimizationWork with creative teams to develop compelling shopping ad creatives and landing page experiencesCollaborate with data engineering teams on feed automation and data pipeline optimizationCoordinate with finance teams on budget planning and performance forecastingQualifications : Required :
Bachelor's degree in Marketing, Business, Analytics, or related field7+ years of experience managing shopping ad campaigns in Google Ads and Microsoft Advertising2+ years of hands-on experience with SA360 platform management and optimizationProven track record of team leadership and management experienceAdvanced proficiency in SQL and data analysis tools (Excel, Google Analytics, etc.)Deep understanding of Google Merchant Center and Microsoft Merchant CenterExperience with feed management platforms (Feedonomics, DataFeedWatch, etc.)Strong analytical skills with ability to translate data into actionable insightsPreferred :
Advanced degree in Marketing, Analytics, or related fieldExperience with Python, R, or other advanced analytics toolsGoogle Ads and Microsoft Advertising platform certificationsExperience with eCommerce platforms and product catalog managementKnowledge of web analytics and conversion tracking implementationPrevious experience in retail or eCommerce industryKey Skills :
Strategic thinking and channel management expertiseAdvanced technical skills in campaign management and optimizationStrong leadership and team development capabilitiesExcellent communication and presentation skillsData-driven decision making and problem-solving abilitiesProject management and cross-functional collaboration skillsPay Range : $103,200.00-$150,500.00 Annual
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit www.mycampingworldbenefits.com.
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.