Senior Manager, Channel Marketing (Owned)

Job Description

Please Note : We are unable to consider visa sponsorship for this role.

As a Senior Manager, Owned Marketing , you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives. Owned channels include email, web & mobile messaging, landing page, and representative communications). You will be aligned to product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives.

This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and / or agency experience as well as a background working within the financial services category.

The Channel Expertise We’re Looking For

• Bachelor’s Degree
• Agency experience a plus
• Experience with Agile principles a plus
• Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
• Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve customer engagement.
• Experience leading owned campaigns, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.
• Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda
• Demonstrated ability to confidently interact with and influence leaders and peers
• Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results
• Passion for being customer focused
• Demonstrated innovative thinking and smart risk taking

Qualifications

Interpersonal