National Consulting Marketing Senior Manager - Large Global Firms

Overview

National Consulting Marketing Senior Manager - Large Global Firms at Forvis Mazars US. This role leads Marketing for the Consulting practice with a focus on financial services, driving integrated omni-channel campaigns and supporting 20% year-over-year growth goals. The position blends high-level strategy with hands-on execution and requires strong business acumen and marketing precision.

What You Will Do

• Develop and implement targeted marketing strategies for the financial services sector.
• Lead and mentor a team of marketing professionals, fostering collaboration and driving performance.
• Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.
• Plan and manage integrated marketing campaigns across service lines and the Global Firms segment, including print, digital, and social media elements.
• Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.
• Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.
• Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.
• Manage multi-industry partnerships with external associations, including content development and insight programs.
• Strategize and coordinate firm participation in industry trade shows and conferences, including sponsorships, event planning, booth logistics, and post-event follow-up.
• Build strong relationships with client service professionals to support local marketing initiatives.
• Provide strategic input on complex sales pursuits and proposal development.
• Conduct business intelligence research and develop targeted pursuit lists.
• Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.
• Ensure consistent application of the firm's brand across all marketing channels and audiences.

Minimum Qualifications

Additional Details

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