Media Strategist

Job Description

Job Description

Overview

Town Hall—a high-growth digital media agency serving higher education and mission-driven brands—seeks a Media Strategist to lead full-funnel planning and translate performance signals into business growth strategies.

This role serves as the connective tissue between our Activation & Performance Group and our Intelligence & Measurement Studio, ensuring that insights become actionable plans and that our clients’ investments drive measurable, scalable results.

The Media Strategist partners closely with the Media Buying Director, Analytics & Measurement Lead, and Account Directors to design data-informed media architectures that move clients from demand capture to demand creation.

What You’ll Do

• Develop integrated, full-funnel media strategies across paid search, social, programmatic, and emerging channels that align with client business objectives.
• Translate data and audience insights into growth roadmaps—forecasting demand, identifying saturation points, and mapping channel velocity.
• Partner with the interim Analytics & Measurement Lead to build and interpret testing frameworks (incrementality, geo-holdout, MMM) that prove upper-funnel impact.
• Lead quarterly strategy cycles—crafting Learning & Growth Reports, program case studies, and vertical benchmarks that advance client maturity.
• Integrate proprietary audience data into planning, testing, and storytelling to showcase the link between audience modeling and performance.
• Collaborate with creative, analytics, and client-service teams to ensure message, channel, and audience cohesion across every touchpoint.
• Mentor junior team members on plan development, pacing management, and report synthesis.
• Identify and onboard new ad-tech partners or testing opportunities that drive innovation within client portfolios.
• Present strategies and performance narratives to clients—connecting metrics to outcomes with clarity and confidence.

Sample Day-to-Day Responsibilities

Requirements

Benefits

We offer a competitive base salary and a range of benefits and perks :

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.

Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.