Marketing Director

Marketing Director

As a Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer / brand relationships, lead the local marketing team, and ensure that talent meets business needs.

Scope

• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Oversee Westfield's marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
• Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
• Develop Westfield's annual Consumer and Content Strategy.
• Responsible for implementation of the annual Consumer and Content Strategy to meet marketing goals and KPIs, in collaboration with center's marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team.
• Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
• Work with the corporate marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
• Responsible for center's annual marketing budget and development marketing budget including budget tracking and management.
• Develop and manage local media relations plans in collaboration with national Communications / PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
• Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drive channel KPIs.
• Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
• Collaborate with Westfield's Shopping Center Management, Operating Management, Development, Leasing, Westfield RISE, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment.
• Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR / communications, events and digital marketing programs and initiatives that support Westfield.
• Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
• Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.

Strategic & Financial

Operational

What We Are Looking For

Compensation

Primary Location

This position is based in-person at Westfield Topanaga and is on-site 5 days a week.

What Is Important To Us

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people's differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

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