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Senior Digital Analyst

Senior Digital Analyst

Quality Choice SolutionsCA, United States
Hace 14 días
Tipo de contrato
  • A tiempo completo
  • Quick Apply
Descripción del trabajo

Overview :

  • Produce Weekly Performance Reports : Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads.
  • Respond to Ad-Hoc Analysis Requests : Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams.
  • Proactively Develop Reports : Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data.
  • Collaborate on Testing and Personalization : Work closely with the eCommerce VP and brand partners to identify opportunities for testing and personalization. Drive consensus and buy-in from key stakeholders.
  • Lead A / B and MVT Testing : Plan, execute, and analyze A / B and multivariate tests on the site in partnership with brand site managers and developers. Utilize testing tools and vendor support to optimize site performance.
  • Analyze Marketing Programs : Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, WSI's web analytics, and legacy systems.
  • Develop Advanced Analytics Reports : Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions.
  • Ensure Data Quality : Collaborate with IT and site managers to review and test analytics tool tagging for new site features and changes to maintain high-quality data.
  • Collaborate Across Teams : Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site.

Must Haves :

  • 2-4+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis.

    • B2C retail ecommerce analytics experience is preferred. Open to candidates coming from SaaS or other similar ecommerce environments.

  • 2+ years of hands-on experience using web analytics platforms, with a strong preference for expertise in Adobe Analytics or Customer Journey Analytics (Adobe Analytics' new product).

    • Experience with other BI / analytics tools (e.g. Google Analytics, Salesforce Data & Marketing Cloud) will be considered if they are strong in articulating their analysis clearly & effectively.

  • Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions.
  • Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis.
  • Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies. Familiarity with the B2C Retail industry is highly desirable.
  • Proven ability to present analytics data clearly and effectively to business leaders at the Manager / Director level, translating technical data into actionable business insights.
  • Excellent attention to detail and superior organizational skills to manage multiple projects simultaneously and meet deadlines.
  • A curious mindset with a problem-solving approach, using data to identify opportunities for continuous site and conversion optimization.
  • Ability to lead A / B and multivariate test analysis, utilizing insights to influence site performance and conversion strategies.
  • A collaborative team player with excellent verbal and written communication skills, capable of effectively communicating complex analytical concepts to both technical and non-technical audiences.
  • Strong critical thinking skills, with the ability to challenge assumptions and provide data-driven recommendations that impact the customer experience and conversion rates.
  • Bachelor's Degree in a relevant field or equivalent professional experience.
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    Digital Analyst • CA, United States