Marketing Staff, Marketing

Position Summary:

This position provides positive and professional representation for Covenant Health as well as its joint ventures in support of the organization’s goal to be the first and best choice in healthcare. Supporting the overall strategies for marketing, public relations, and business development, this is a collaborative role that blends a variety of internal/external communications, special events, and digital initiatives.

The position will routinely communicate with and provide information to the Covenant Health marketing team which is led by the Chief Communications Officer in support of goals and priorities that are identified by various leaders throughout the organization.

Responsibilities

• Supports the planning, execution, and measurement of marketing, public relations, and business development priorities.
• Vigilantly monitors the landscape of healthcare delivery to seek opportunities to best position Covenant Health as the first and best choice.
• Utilizes various platforms and tools for digital and traditional content creation, program development, and deployment of efforts.
• Helps with website content and creates social media in support of delivering timely and interesting information that aligns with the organization’s mission of improving the quality of life through better health.
• Honors and protects the use of standardized branding guidelines for logos, fonts, and punctuation.
• Aids and supports Covenant Health properties to have approved branded signage, flyers, etc.
• Helps to make physician and provider visits and introductions as directed and report summary with the use of a content management system.
• Assists with photography and video as requested in compliance with the company’s guidelines.

• Elevates media inquiries/calls to marketing and public relations leaders as directed.

• Provides support for Covenant Health-sponsored and prioritized community events. Duties may include developing printed materials and presentations as well as publicity, setup, and general event support.
• Follows policies, procedures, and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives, and participates in quality improvement initiatives as requested.
• Performs other duties as assigned.

Qualifications

Minimum Education:

Bachelor’s degree in Business Administration, Marketing, Public Relations, or Communications.

Minimum Experience:

Excellent writing skills, relationship development, and communication skills. Must demonstrate experience in event management. Excellent organizational skills, ability to work on deadlines in a fast-paced environment and handle multiple projects simultaneously. Must be able to work independently or in a team environment. Must have a minimum of three (3) years’ experience or commensurate experience of 8+ years.

Licensure Requirement:

None